CertificationAnswers

 

When using a placement media cost cap, what will happen once the cap is reached?

 

 

• Ad-serving fees won’t be charged

 

• The placement will be paused until the cap is removed

 

• Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward

 

• Reports will not reflect the impressions and click metrics

 

 

Explanation:

 

Cap cost sets the maximum media cost your placement can reach in Reporting. Once your placement delivers enough units to reach the cap cost, no further cost is reported. Cost is based on the number of delivered units times the rate in your flight. Units are impressions, clicks, or activities.

Read more here:https://support.google.com/dcm/answer/2829254

 

 

 

What are three benefits of using Internal Redirect tags? (select three)

 

 

• Reduce latency on ad-serving

 

• Standardize a counting method with platform publishers

 

• Saves time from having to negotiate deals with the publisher

 

• Richer domain information in Verification

 

Explanation:

 

Use internal redirect tags to serve Campaign Manager ads on sites that use Google Ad Manager.

• Reduce latency: Because there are no requests to any other servers to serve internal redirect tags, there is no increased latency.
• Prevent counting discrepancies between Campaign Manager and Ad Manager
• Richer domain information in Verification: Internal redirect tags provide the same rich domain information in Verification as the ins tag, giving you greater visibility into where your ads are serving, as well as better facilitating brand safety and spam protection.

Read more here: https://support.google.com/dcm/partner/answer/2826636

 

 

 

When assets are added to an existing creative, where will these updates be reflected?

 

 

• In the creative preview, but not in currently assigned ads

 

• Within the ads where the creatives are assigned

 

• In future ad creative assignments, but not within existing ads

 

• Updates appear as a new creative

 

Explanation:

 

Your asset is updated in Studio and in your live creatives. Assets that you don’t want to push live are only updated in Studio; you can update the creative when you’re ready by publishing the assets again.

Read more here:https://support.google.com/richmedia/answer/6103764

 

 

What level is used to calculate conversions if the lookback window differs between objects?

 

 

• Campaign level

 

• Placement level

 

• Account level

 

• Site level

 

 

Explanation:

 

Placement level is used calculate conversions if the lookback window differs between objects.

 

 

 

At what level can landing pages be set, so they are the same across multiple ads?

 

 

• Placement

 

• Creative

 

• Account

 

• Ad

 

Explanation:

 

You can choose whether to use landing pages set in your ad or your creative based on your needs:

• Creative-level landing pages allow you to use the same landing page across multiple ads.
• Ad-level landing pages allow you to set a different landing page for each assigned ad.

Read more here:https://support.google.com/dcm/answer/6170673

 

 

What settings are required to give a user reporting access for a single advertiser?

 

 

• Schedule a report to be sent to the user, automatically granting them access to that data

 

• Create a user role, and assign the advertiser as the sub-account.

 

• Ask the advertiser to send an email to support, granting access to their reporting data

 

• Create a user profile with a reporting-only user role, and filter for that advertiser

 

Explanation:

 

Create a user profile with a reporting-only user role, and filter for that advertiser. These settings are required to give a user reporting access for a single advertiser.