Which of the following is an example of a strong bottom-of-the-funnel offer for an agency?
A .pdf version of a pillar page
A downloadable checklist for building content topic clusters
A free website audit
A sample demo of HubSpot
How can agencies calculate their profit margins?
How can agencies calculate their profit margins?
By subtracting expenses and any take-home salary from revenue.
By dividing expenses and any take-home salary by revenue.
By dividing gross profit by revenue.
By subtracting gross profit from revenue.
The recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets?
The recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets?
A relevant top-of-the-funnel offer and a services website page.
A relevant bottom-of-the-funnel offer and a services website page.
A relevant top-of-the-funnel offer and CTAs on your blog content.
A relevant bottom-of-the-funnel offer and CTAs on your blog content.
True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of the call.
True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of the call.
True
False
You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?
You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?
Because they seem like a good fit for your agency and for an inbound retainer, agree to create the proposal.
Instead of a proposal, offer to set up another exploratory call at a time when the rest of the team can meet.
Suggest that you schedule a goal setting and planning call instead so that you can understand their goals and put together the right activities to help them reach those goals.
Assign homework for the team to complete. If they do the action items, create a proposal.
Establish trustThe first 60-90 days in a client–agency working relationship are often the most important. This is your chance to:
Establish trustThe first 60-90 days in a client–agency working relationship are often the most important. This is your chance to:
Ensure a flow of communication between team members on both sides
Get wins as quickly as possible
All of the above