CertificationAnswers

 

You open a connect call with a target account with the following sound bite: “Hi, this is Lisa from Inbound Agency. I was doing some reading online and I saw the article on Huffington Post naming your company one of the top companies in your industry. I work with companies that are already doing well online, like you, but are still struggling with converting that traffic into more leads and sales. Does that sound familiar to you?” What would you improve for next time?

 

 

After you introduce yourself, ask for permission before moving forward.

 

Be more explicit in the solutions you can provide.

 

Find someone at their company that you know personally and reference their name.

 

Don’t make any changes. This sound bite follows all of the best practices.

 

 

When you’re interviewing a candidate for a copywriting and content role, what would be the best activity to incorporate into your interview process?

 

 

A roleplay scenario of your agency’s connect call.

 

A writing prompt for a topic in your agency’s target vertical.

 

A case study of a common challenge for your agency’s target vertical.

 

A video recording of why they would be a good fit for your team.

 

 

True or false? If you’re planning to develop a positive relationship with a client, it’s a good idea to include as many stakeholders from the client’s company as possible on the renewal call.

 

 

True — this is your chance to discuss your accomplishments and remind stakeholders how well you performed.

 

False — if you’re reviewing your metrics ahead of the renewal call and you recognize the relationship may turn sour, it’s advisable to delay the conversation until you have something positive to report.

 

True — to demonstrate all successes, address any potential frustrations or objections, and create a landscape for potential upgrades, your point of contact as well as higher-ups, salespeople, service representatives, and whomever can make purchasing decisions should be on the call.

 

False — the marketing team has been supportive of you thus far. If you invite people from other teams onto the call, there’s a possibility they won’t understand what you’ve been working on, which could potentially lead to conversations around downgrades to the retainer.

 

 

 

If you’re looking for a candidate who can work collaboratively, which of the following interview questions should you ask?

 

 

“What’s an example of an obstacle you’ve had to overcome in your professional experience? How did you overcome it?”

 

“What resources do you currently use for learning and development?”

 

“What is an example of a time you went above and beyond to deliver a remarkable customer experience?”

 

“How would you manage a cross-functional project that you were assigned?”

 

 

True or false? When running a goal setting and planning call, you should develop at least one plan for each inbound target: visitors, leads, and customers.

 

 

True

 

False

 

 

True or false? After setting the right expectations and communicating the right skills for your job opening, you should wrap up your posting with a description of where you want the role to go and what this candidate can grow into.

 

 

True

 

False