CertificationAnswers

 

Which two methods measure impressions served in a mobile app? (select two)

Select All Correct Responses

 

 

• Click tracker ad

 

• Mobile tracking ad

 

• Serving mobile creative directly through Campaign Manager

 

• 1×1 impression tracker

 

Explanation:

 

Reporting automatically tracks clicks and impressions for ads served by Campaign Manager, regardless of whether the ads appear on regular sites, mobile sites, or mobile apps.

Read more here: https://support.google.com/dcm/partner/answer/4450399

 

1×1 impression pixels served through standard placement tags are compatible with downloaded impressions.

Read more here: https://support.google.com/dcm/answer/7246176

 

 

 

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

 

 

• Image

 

• HTML5 banner

 

• Custom Display Interstitial

 

• Rich Media

 

Explanation:

 

If you need rich media creatives in Campaign Manager, set up an advertiser association. You must get your rich media creatives directly from Studio. You cannot upload them to Campaign Manager.

Read more here: https://support.google.com/dcm/answer/2785589

 

 

 

Which two features may be used to log additional information about a click? (select two)

Select All Correct Responses

 

 

• Event tags

 

• Image source tags

 

• Landing page URL suffix

 

• Dynamic targeting keys

 

Explanation:

 

The landing page URL suffix is a string you can add to the end of your landing page URL. You can use the suffix to add key-values that log information about clicks on your ads. All ad and creative types can use a suffix in the landing page URL, including static and dynamic click trackers.

You can change the landing page URL suffix in several places in Campaign Manager.

• You can change the URL manually in your ad or creative.
• You can also change the default suffix settings in your campaign or advertiser (Landing page URL suffix).

Read more here: https://support.google.com/dcm/answer/3467782

Set up event tags to track your ads with non-Campaign Manager tracking URLs: impression pixels, click tracking URLs, and survey URLs. These URLs allow parties outside Campaign Manager to log information about impressions and clicks on your ads, and to launch surveys.

Read more here: https://support.google.com/dcm/answer/6136062

 

 

 

When would a VPAID asset be used?

 

 

• When VAST is not supported

 

• As a backup for a VAST asset

 

• When a video ad contains interactive features

 

• For videos served on mobile devices

 

 

 

What is required to track mobile app conversions using Floodlight tags?

 

 

• A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

 

• A Floodlight tag with the activities set to collect in-app variables, available in DT files

 

• A dynamic publisher pixel implemented in the Floodlight tag

 

• An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

 

Explanation:

 

Before you can attribute app installs or activities back to ad impressions and clicks in apps, the partners need to work together to ensure that user-resettable device identifiers and other values are passed to both Floodlight tags and the ad tags running in apps. Campaign Manager uses the identifiers to uniquely identify a user and attribute app activities back to the in-app ads they viewed or clicked on.

Read more here: https://support.google.com/dcm/partner/answer/4568975