CertificationAnswers

 

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

 

 

Use the Shopping ad format

 

Add a location extension to her ad

 

Increase her maximum cost-per-click (max. CPC) bid

 

Increase the number of keywords in each ad group

 

Explanations:

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in AdWords. Then we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. We call these placements Shopping ads, because they’re more than a text ad–they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.

 

As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.

Read more here: https://support.google.com/adwords/answer/2454022?hl=en

 

 

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

 

the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter

 

the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together

 

a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

 

a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website

 

Explanation:

 

Ad copy must be compelling and highlight offers that makes you unique. Write the ad copy empowering customer to take action necessary for your business goal.

 

A key factor is that child daycare facilities are based on locations. Location in this case is more important than a nice image/video.

 

 

 

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

 

 

Increase the mobile bid adjustment for the campaign

 

Decrease the mobile bid adjustment for the campaign

 

Increase the number of mobile-optimized text ads

 

Decrease the number of mobile-optimized text ads

 

Explanations:

 

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

 

Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices

Read more here: https://support.google.com/adwords/answer/2732132?hl=en

 

 

Each of these are benefits you’d expect from Shopping ads except:

 

 

free listings

 

better-qualified leads

 

ease of targeting without needing keywords

 

more traffic and leads

 

Explanations:

Main benefits of shopping ads are More traffic, Better qualified leads, Easy retail-centric campaign management, Powerful reporting and competitive data.

 

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

Read more here: https://support.google.com/adwords/answer/2454022?hl=en

 

 

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

 

 

A computer store homepage

A page showing laptops

A page showing a tablet

A page showing both laptops and desktops

 

Explanation:

 

Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.

Read more here: https://support.google.com/adwords/answer/2404197?hl=en

 

 

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

 

Flexible bidding

Dynamic search ads

Remarketing lists for search ads

Retargeting lists for text ads

 

Explanations:

Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.

Read more here: https://support.google.com/adwords/answer/2701222?hl=en