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Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

September 9, 2018 By CertificationAnswers

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

Create one campaign for all the products his client offers
Create one campaign with a broad selection of keywords
Create campaigns based on the structure of his client’s website
Create multiple campaigns, each with a set of related keywords

Explanation:

Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let’s say you sell desserts, beverages, and snacks on your website.

Source

With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering, like a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.

One effective approach is to organize your campaigns to reflect the structure of your website. This allows you to create campaigns around specific themes or products. For example, an electronics retailer might create campaigns for specific product categories, such as televisions and cameras.

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

September 9, 2018 By CertificationAnswers

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

the expected impact of extensions and other ad formats
your historical conversion rate
the search ranking of your website
the daily budget you’ve set

Explanation:

A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

Ad Rank is a value that’s used to determine your ad position. or whether your ads will show at all. AdWords recalculates this value each time your ad is eligible to appear and competes in an auction.

AdWords calculates Ad Rank using your bid amount, your ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the context of the person’s search, and the expected impact of extensions and other ad formats.

When estimating the expected impact of extensions and ad formats, AdWords considers the ad relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. As a result, you can still win a higher position at a lower price with highly relevant keywords and ads.

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

September 9, 2018 By CertificationAnswers

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

Conversion tracking
Search terms report
Impressions
Reach and frequency

Explanation:

If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.
Types of phone call conversions you can track:

Calls from ads
Calls to a phone number on your website:
Clicks on a number on your mobile website
Import call conversions

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

September 9, 2018 By CertificationAnswers

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)

Explanation:

AdWords helps you maximize your return on investment (ROI) by showing your ads more often on days when Search traffic is higher. When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

September 7, 2018 By CertificationAnswers

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

$100.00
$5
There is no minimum
$2

Explanation:

There’s no minimum amount that you have to spend. Instead, you set an average daily budget and choose how you’ll spend your money.

Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

September 7, 2018 By CertificationAnswers

Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

Ecommerce tracking
Remarketing
Dynamic Search Ads
Conversion tracking

Explanation:

Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.

Source

Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.