CertificationAnswers

 

Which user characteristic may NOT be used to change keyword bids in Google Ads?

 

• time of day

 

• location

 

• device

 

• ad preference

 

What cannot be collected by the default Analytics tracking code?

 

• Device and operating system

 

• User’s favorite website

 

• Page visits

 

• Browser language setting

 

 

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

 

• 3

 

• 2

 

• 6

 

• 1

 

Explanation:

 

Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.

Read more here: https://support.google.com/analytics/answer/1012040

 

What would prevent data from appearing in a Custom Report?

 

• Too many metrics in a Custom Report
• A filter that removes all the data
• Custom Report isn’t shared with users in the same view
• Too many dimensions in a Custom Report

 

Explanation:

 

Adding filter limit the report to specific dimensions. This lets you restrict the data that appears in the report.

Learn more here: https://support.google.com/analytics/answer/1151300

 

What report indicates the last page users viewed before leaving a website?

 

• Landing Pages report
• All Pages report
• Exit Pages report
• Pages report

 

 

When linking a Google Ads account to Google Analytics, what is not possible?

 

• Adjust keyword bids in Google Ads from Google Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns
• View Google Ads click and cost data next to site engagement data in Analytics
• Import Analytics Goals and transactions into Google Ads as conversions

 

Explanation:

When you link Google Ads and Analytics, you can:

• Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
• Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
• See ad and site performance data in the Google Ads reports in Analytics.
• Import Analytics goals and Ecommerce transactions into your Google Ads account.

But you cannot Adjust keyword bids in Google Ads from Google Analytics.

Read more here: https://support.google.com/analytics/answer/1033961