CertificationAnswers

What is used to create Smart Goals?

 

• Analytics Goals
• Remarketing audience
• Machine-learning algorithms
• Custom Reports

 

Explanation:

Smart Goals are configured at the view level. Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in conversions. Each session is assigned a score, with the “best” sessions being translated into Smart Goals.

Read more here: https://support.google.com/analytics/answer/6153083

 

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

 

• Attribution modeling

 

• Conversion tracking

 

• Channel Groupings

 

• Multi-Channel Funnels

 

Explanation:

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Read more here: https://support.google.com/analytics/answer/1662518?hl=en

 

 

Sampling is applied to reports before segmentation.

 

• True
• False

 

Explanation:

Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.

Read more here: https://support.google.com/analytics/answer/2637192

 

Which Goals are available in Google Analytics?

 

• Destination, Event, Duration, Pages/Screens per Session
• Destination, Event, Pageview, Social
• Location, Event, Time, Users per Session
• Pageview, Event, Transaction, Social

 

Explanation:

 

Read more here: https://support.google.com/analytics/answer/1012040