CertificationAnswers

 

What campaign parameter is not available by default in Google Analytics ?

 

• utm_content
• utm_source
• utm_adgroup
• utm_campaign

 

 

To track users and sessions across multiple domains, what first must be set up?

 

• AdWords Linking
• Data Import
• Ad Exchange Linking
• Cross-domain tracking

 

Explanation:

When you set up cross domain tracking, you can collect data from multiple websites into a single account property. This lets you see data from different sites in the same reporting view.
Read more here: https://support.google.com/analytics/answer/1034148

 

 

What type of data does Google Analytics prohibit you from collecting?

 

• Personally identifable information
• Product SKU(s)
• Billing city
• Purchase amount

 

Explanation:

The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Read more here: https://support.google.com/analytics/answer/6004245

 

 

To recognize users across different devices, what feature must be enabled?

 

• Attribution Models
• Google Ads Linking
• User ID
• Audience Definitions

 

Explanation:

The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for the User ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent and connected in Analytics via the User ID.

Read more here: https://support.google.com/analytics/answer/3123662

 

 

The default session timeout duration in Google Analytics is how many minutes?

 

• 10
• 5
• 20
• 30

 

Explanation:

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

Read more here: https://support.google.com/analytics/answer/2795871

 

 

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

 

• TRUE
• FALSE

 

Explanation:

You need to understand that Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track. And Data Import lets you upload data from external sources and combine it with data you collect via Analytics. So, there is no way to see the custom dimension value before creating the custom dimension.