CertificationAnswers

 

What feature must be enabled to use Multi-Channel Funnels?

 

• Advertising features
• In-page Analytics
• Custom dimensions
• Goals or Ecommerce

 

Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.

Read more here: https://support.google.com/analytics/answer/1191182

 

 

How would a view filter be configured to include only users from Brazil and Argentina?

 

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: exclude Peru or Bolivia
• Filter 1: include Brazil or Argentina
• Filter 1: include Argentina > Filter 2: include Brazil

 

Explanation:

OR condition is used when you want to choose the value of any one between two. That is why a view filter [include Brazil or Argentina] would be configured to include only users from Brazil and Argentina.

 

 

When will Google Analytics be unable to identify sessions from the same user by default?

 

• When the sessions happen in the same browser on the same device
• When the sessions happen in the same browser on the same day
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device

 

Explanation:

If the session is happening by the same user, on the same device but in different browser, it will be treated as a session from new user by Google Analytics.

 

 

What scope levels available for dimensions and metrics?

 

• Hit-level, session-level, product-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Event-level, duration-level, transaction-level, or user-level scope

 

Explanation:

Scope determines which hits will be associated with a particular custom dimension value. There are four levels of scope: product, hit, session, and user:

• Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
• Hit – value is applied to the single hit for which it has been set.
• Session – value is applied to all hits in a single session.
• User – value is applied to all hits in current and future sessions, until value changes or custom dimension is made inactive.

Read more here: https://support.google.com/analytics/answer/2709828#scope

 

 

Which assets cannot be shared in the Solutions Gallery?

 

• Custom reports
• Segments
• Custom Dimensions
• Goals

 

Explanation:

You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account.

Read more here: https://support.google.com/analytics/answer/3314024

 

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

 

• Users who are female and have children
• Users 25 to 34 years old who have their browser set to Spanish
• Users who engaged in a social media or email campaign
• Users who viewed a page on a website, then watched a video