CertificationAnswers

 

Which parameters can be included with an event hit for reporting?

 

• Category, Action, Label, Unique Events
• Category, Action, Label, Total Events
• Category, Action, Label, Value
• Event, Category, Action, Label

 

Explanation:

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

• Category
• Action
• Label (optional, but recommended)
• Value (optional)

Read more here: https://support.google.com/analytics/answer/1033068

 

 

View filters may be applied retroactively to any data that has been processed.

 

• True
• False

 

Explanation:

View Filter is a configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports. But it is wrong to say that View filters may be applied retroactively to any data that has been processed.

Read more here: https://support.google.com/analytics/answer/6086075

 

 

What channel is not included in the default Channels report?

 

• Direct
• Display
• Device
• Organic Search

 

Explanation:

The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping.
Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display.
Read more here: https://support.google.com/analytics/answer/3297892

 

 

What report shows the percent of site traffic that visited previously?

 

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

 

Explanation:

New V/s Returning visitor report let you analyse your website’s usability. You can see the percent of visitors returning to your site. It shows how effective and efficient your website is!

 

 

Views can include website data collected before the view was created.

 

• True
• False

 

Explanation:

A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.

Read more here: https://support.google.com/analytics/answer/2649553

 

 

Sharing a Custom Report will share the report configuration and data included in the report.

 

• True

 

• False

 

Explanation:

When you share a Custom Report, only the configuration information is shared. Your data remains private.

You can read more here: https://support.google.com/analytics/answer/1326774?hl=en