CertificationAnswers

 

What feature is required to collect the number of comments users posted to a web page?

 

• Custom Dimension
• Calculated Metric
• Custom Channel Groupings
• Custom Metric

 

Explanation:

custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics.
Read more here: https://support.google.com/analytics/answer/2709828?hl=en#example-metrics

 

 

What report shows which web pages get the most traffic and highest engagement?

 

• Active Users report

 

• All Pages report

 

• Frequency and Recency report

 

• Engagement report

 

What report indicates where users start or exit the conversion funnel?

 

• Cohort Analysis report
• Goal Flow
• User Timings report
• Treemaps report

 

Explanation:

 

You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal.

Read more here: https://support.google.com/analytics/answer/1686005

 

 

Which three campaign parameters are recommended to manually track campaigns?

 

• Source, Content, and Term
• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term

 

Explanation:

The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name.

Read more here: https://support.google.com/analytics/answer/1037445

 

 

For autotagging, what parameter does Google Ads include in the destination URL?

 

• utm=
• urlid=
• adid=
• gclid=

 

Explanation:

If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.

Read more here: https://support.google.com/analytics/answer/2938246

 

 

What criteria could not be used to create a Dynamic Remarketing audience?

 

• Users who viewed a search result page on your website
• Users who viewed product detail pages
• Users who viewed your homepage
• Users who returned an item they purchased

 

Explanation:

you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.

By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.

Read more here: https://support.google.com/analytics/answer/3457161