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In The Linear Attribution Model In Google Analytics:

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In The Linear Attribution Model In Google Analytics:

 

  • The first touchpoint in the conversion path would receive 100% credit for the sale
  • The last touchpoint in the conversion path would receive 100% credit for the sale
  • Each touchpoint in the conversion path would share equal credit for a sale
  • The middle touchpoint in the conversion path would receive 100% credit for the sale

 

Which Of The Following Does Google Consider As ‘Cloaking’?

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Which Of The Following Does Google Consider As ‘Cloaking’?

 

  • Paying for links that don’t include the “nofollow” attribute
  • Placing a webpage on one domain then using the canonical tag to reference another page as the source
  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • Waiting for a page to be indexed by the search engines then redirecting the page to another website

 

A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

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A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type.

Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

 

  • Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
  • Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
  • Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
  • Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.

Explanation:

 

Only that person would get benefits from Local Inventory ad, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening. Because Local Inventory ads are meant to drive potential customers who are near the store and searching on Google.

 

Mr Vega is comparing feedback scores from students on a coastal erosion field trip that he has led for the last six years. What can he do to analyze the data quickly and more efficiently on his own?

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Mr Vega is comparing feedback scores from students on a coastal erosion field trip that he has led for the last six years.

What can he do to analyze the data quickly and more efficiently on his own?

 

  • Use a calculator plug-in to calculate the average feedback scores
  • Use a Form to create a new questionnaire to gather more concise feedback from his students
  • Use a pivot table to display just the relevant feedback from the results
  • Send the data to the IT team to analyze it with advanced analytics tools

 

Mr Snipes is trying to explain to the department head of English why his school should look into using Google Lit Trips to improve enthusiasm for reading. What should he mention in this discussion?

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Mr Snipes is trying to explain to the department head of English why his school should look into using Google Lit Trips to improve enthusiasm for reading.

What should he mention in this discussion?

 

  • Lit Trips are library tours run by the Google for Education team, showcasing how public libraries have adopted G Suite to enhance reading.
  • Teachers can buy Lit Trip audio books for students who struggle to read at the same pace as the rest of their class.
  • Lit Trips are interactive journeys using Google Earth to plot geographical elements from a story or text so readers can see the landscapes they are reading about.
  • Teachers can download ready-made Lit Trips or create their own using Google Earth.
  • Lit Trips are Google-designed field trips that incorporate Google tools and apps to enhance the learning experience.