Which of these email types is a notable exception to the rule that you should only have one goal per email send?
Upsell email
Resell email
Retention email
Newsletter email
https://www.youtube.com/watch?v=VmhN3Z2XNtk
You recently sent an email to a highly-segmented list of inbound leads. Despite your segmentation efforts and high lead quality, the click-rate of the email was below your expectations. All of these would be potential ways to improve your click-rate EXCEPT:
You recently sent an email to a highly-segmented list of inbound leads. Despite your segmentation efforts and high lead quality, the click-rate of the email was below your expectations. All of these would be potential ways to improve your click-rate EXCEPT:
A) Stack the content to provide structure
B) Increase the size of your logo
C) Increase use of fonts, bolding, and italics
D) Use headers and subheaders
https://www.youtube.com/watch?v=V3JU33wOe9o
Fill in the blank: While ______ all render content similarly, ______ display emails differently.
Fill in the blank: While ______ all render content similarly, ______ display emails differently.
web browsers, email clients
email clients, web browsers
device types, operating systems
operating systems, device types
https://www.youtube.com/watch?v=9h_Acnzo97s
After your last email send, your manager asks you why the email she opened in Outlook looks different than the one she approved. Moving forward, how could you make sure your email renders correctly for everyone?
After your last email send, your manager asks you why the email she opened in Outlook looks different than the one she approved. Moving forward, how could you make sure your email renders correctly for everyone?
Use HTML for structure and placement
Use externally referenced CSS instead of internal CSS for structure and placement
Use tables for structure and placement
Use responsiveness for structure and placement
https://www.youtube.com/watch?v=XINfP5Rm5Uo
“Analysis paralysis”, or a state of overthinking that stops people from making a decision, is a psychological theory about choice which you should consider when:
“Analysis paralysis”, or a state of overthinking that stops people from making a decision, is a psychological theory about choice which you should consider when:
A) Picking the number of calls-to-action you should have in your email
B) Deciding who to send your email from
C) Including images in an email
D) Determining the delay between email sends
https://www.youtube.com/watch?v=qaaU6CElL6U
Before sending your email, you decide to send your co-worker a test email to review. He suggests adding in line breaks, margins, and increasing the spacing between the columns of your email. Which design principle is your co-worker referring to?
Before sending your email, you decide to send your co-worker a test email to review. He suggests adding in line breaks, margins, and increasing the spacing between the columns of your email. Which design principle is your co-worker referring to?
A) Break space
B) Impact space
C) Positive space
D) White space
https://www.youtube.com/watch?v=y2wlAqPRUOs