Fill in the blank: ______ the density of information in an email typically ______ open rates.
A) Decreasing, improves
B) Decreasing, lowers
C) Increasing, lowers
D) Increasing, improves
https://www.youtube.com/watch?v=WNcknWViCIo
Your last email received great engagement from desktop users but performed poorly with mobile users. All of these would be great ways to improve mobile engagement for your next send EXCEPT:
Your last email received great engagement from desktop users but performed poorly with mobile users. All of these would be great ways to improve mobile engagement for your next send EXCEPT:
Use a single-column template
Use a responsive template
Decrease the font size
Increase the size of your call-to-action
https://www.youtube.com/watch?v=urPqcNlPs-Q
In a recent monthly management meeting, your boss mentions that he noticed a decline in open rates. He suggests that you look up the “best time to send emails” and start using that time. How should you respond to your boss?
In a recent monthly management meeting, your boss mentions that he noticed a decline in open rates. He suggests that you look up the “best time to send emails” and start using that time. How should you respond to your boss?
“There’s no such thing as a ‘best time’ to send emails.”
“Great. Let’s consult the industry benchmarks and determine what send times other companies use.”
“We should continue to look into the decline in open rates, but that has nothing to do with the time that we send our emails.”
“We’ll have to do some testing. The best time to send is different for every company.”
“Great. I’ll subscribe to several different companies’ blogs and see when they are sending emails. The average of that should give us the best time to send our emails.”
https://www.youtube.com/watch?v=r7yVDsivJko
Why should every email you send have a plain text version sent with it?
Why should every email you send have a plain text version sent with it?
A) Most inboxes will identify your email as spam without a plain text version.
B) They take less time to create than HTML emails.
C) Studies have shown that most readers overwhelmingly prefer plain text emails.
D) Plain text emails generally perform better.
https://www.youtube.com/watch?v=pQxdh8AglWc
How can you make sure that readers can take action on your email, even if the images don’t show up?
How can you make sure that readers can take action on your email, even if the images don’t show up?
Send an email to your contacts asking them to disable image blocking
You should not use images in your email
Make a text-based call-to-action
None of the above
https://www.youtube.com/watch?v=nwUZlYi3Kv0
You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?
You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?
“We should stick to one primary goal for this email send.”
“Perfect. We can get clicks from the people who aren’t interested in the webinar.”
“Let me read the ebook first. If it’s good then I’ll be sure to add it to the email.”
“Great. Since the ebook is on the same topic we can optimize the email for both webinar registrations and ebook downloads.”
https://www.youtube.com/watch?v=HDLZU4z_xEA