Which of the following would be an appropriate goal for an email send?
A 3-7% click rate
To get people to register for a webinar
A 30% engagement rate
A 20% open rate
https://www.youtube.com/watch?v=TbO3qGRvaJY
Fill in the blanks: As the number of links in an email _______, the number of clicks ______.
Fill in the blanks: As the number of links in an email _______, the number of clicks ______.
A) increases, increases
B) increases, decreases
C) decreases, decreases
D) decreases, increases
https://www.youtube.com/watch?v=QcoJaUDAfoc
The last few emails your company has sent have not performed well. Which of these would be a potential way to improve the open rate of your emails?:
The last few emails your company has sent have not performed well. Which of these would be a potential way to improve the open rate of your emails?:
Remove preview text.
Run an A/B test on the call-to-action of your emails.
Shorten the subject line.
Use words like “free” or “discount” to convey the value of your emails.
https://www.youtube.com/watch?v=qeS7-grYqx0
Fill in the blank: As a general rule, _________ subject lines improve open rates.
Fill in the blank: As a general rule, _________ subject lines improve open rates.
Longer
Shorter
Funnier
Vague
https://www.youtube.com/watch?v=bwmj8VsJqNI
All of these are examples of information you can use for email personalization EXCEPT:
All of these are examples of information you can use for email personalization EXCEPT:
Name
Industry
Location
Call-to-action
https://www.youtube.com/watch?v=SW9Db65v664
True or false? A higher open rate will result in a higher click-through rate.
True or false? A higher open rate will result in a higher click-through rate.
A) False: A higher open rate will result in a lower click rate.
B) False: A higher open rate means more people will see your email, but they might not click.
C) True: A higher open rate means more people will see your email and click.
D) True: A higher open rate automatically means you sent your email to more engaged people who will also click.
https://www.youtube.com/watch?v=ySITjIBl8-4