CertificationAnswers

 

Public lists are best used to follow:

 

Competitors

Keywords

Industry Influencers

Brand mentions

https://www.youtube.com/watch?v=yVoCbd4hGps

 

 

A critical response plan should contain the following elements:

 

a list of passwords to all social accounts for easy access in case of emergency

a listening protocol to catch negative online sentiment and a list of designated decision makers

step-by-step action plan and pre-approved messaging

b and c only

https://www.youtube.com/watch?v=C9A9YwJj3J8

 

 

If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.

 

• Google+

 

• LinkedIn

 

• Tumblr

 

• Pinterest

 

• Instagram

 

 

An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost.

 

Facebook, Instagram

 

Facebook, Pinterest

 

Pinterest, LinkedIn

 

Instagram, Pinterest

 

Tumblr, Facebook

 

 

To ensure your social media goals are measurable, you should ask yourself the following question:

 

Can these goals form the foundation for the company’s business strategy

Can a target be set for this goal?

Are these goals aligned with broader business strategy?

How will these results be presented during a company meetings?

 

https://www.youtube.com/watch?v=-ZuB45XktXQ

 

 

When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:

 

A) all the options available to you under Monetization settings

 

B) creative commons licensing and URL parameters

 

C) popular snippets from popular videos, and recognizable songs

 

D) URL parameters, video cards, and clickable overlays

 

E) high quality thumbnails, well written titles and descriptions, and relevant metatags