CertificationAnswers

Which of the following could be measured by defining a goal in Google Analytics?

March 21, 2017 By CertificationAnswers

Which of the following could be measured by defining a goal in Google Analytics?

the percentage of visits that contain only one pageview
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics

Which of the following could be measured by defining a goal in Google Analytics

Explanation:

Goals fall into one of 5 types, listed in the table below:

Goal Type	Description	Example
Destination	A specific location loads	Thank you for registering! web page or app screen
Duration	Sessions that lasts a specific amount of time or longer	10 minutes or longer spent on a support site
Pages/Screens per session	A user views a specific number of pages or screens	5 pages or screens have been loaded
Event	An action defined as an Event is triggered	Social recommendation, video play, ad click

You can read more here: https://support.google.com/analytics/answer/1012040?hl=en

Source

https://www.youtube.com/watch?v=S2W-2PJdB5k

Google Shopping Assessment Answers

March 21, 2017 By CertificationAnswers

Google Shopping Assessment Answers

B1.
Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?
1. Bid Simulator
2. Attribution report
3. Product groups tab
4. Click share report
A2.
How can you gather data that will help optimize your campaign for mobile devices?
1. Segment your reports by device and compare performance
2. Create a calendar reminder to review negative keywords on a regular basis
3. Analyze the click share by product group
4. Reorganize your campaign around Google product categories
E3.
Which of the following attributes are required in the Merchant Center?
1. Your product’s name, description, and landing page
2. Your product’s sale price and dimensions
3. The number of loyalty points a customer receives when buying a product
4. Your product category and weight
G4.
Where could you potentially see an ad for twin sheet sets?
1. In the “Shopping results” box above or to the right of Google Search results on a desktop device
2. In the list of videos
3. In the news section
4. On the left of the Search results section
F5.
Once your client creates a new Merchant Center account using his Google account, what does he need to do next?
1. Verify ownership of his website/URL
2. Enter in product attributes
3. Check his performance data
4. Align his bids to his objectives
B6.
What performance information does the Attribution report provide?
1. The paths that lead users to conversions
2. Click share, impressions, and clickthrough rate
3. The attributes that AdWords recommends you use to structure your campaign
4. The performance of individual products
A7.
Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?
1. Increase bids
2. Reduce the number of impressions
3. Reduce the number of products they advertise
4. Decrease bids
D8.
What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?
1. Smart bidding
2. Manual bidding
3. Enhanced bidding
4. Maximized bidding
C9.
How would you optimize your product images and support increased clickthrough rate (CTR)?
1. Use large, high-quality product images
2. Use product images that show a better product than the one sold
3. Use small product images, so they load faster
4. Use product images taken from your competitor’s website
D10.
Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?
1. Enhanced cost-per-click (eCPC)
2. Target return on ad spend (ROAS)
3. Manual bidding
4. Maximize clicks

C11.
What attribute would you use to subdivide your product group by the Google product taxonomy?
1. Category
2. Product type
3. Item ID
4. Target return on ad spend (ROAS)
F12.
You will need to verify your website URL by visiting which section in the Merchant Center?
1. Business information
2. Products
3. Tax
4. Shipping
G13.
When are you charged for Shopping ads?
1. Only if someone clicks the ad and lands on your website
2. When you set your bid
3. When a customer makes a purchase
4. When you open your Merchant Center account

G14.
What role does the Merchant Center play in developing Shopping ads?
1. The Merchant Center is where advertisers can store product data on the inventory they want to sell.
2. The Merchant Center is where advertisers list keywords for customer searches.
3. The Merchant Center calculates clicks.
4. The Merchant Center is where advertisers submit their bids.

True or False: When you share a link to a custom report, you share the data in the report.

March 21, 2017 By CertificationAnswers

True or False: When you share a link to a custom report, you share the data in the report.

True. Sharing a link to a custom report shares the data in the report.
False. Sharing a link to a custom report only shares a template for the report.

True or False: When you share a link to a custom report, you share the data in the report

Explanation:
When you share a Custom Report, only the configuration information is shared. Your data remains private.

Assets are tools that you create in Analytics to help you customize your data analysis. Custom Segments, Goals, Custom Channel Groupings, Custom Attribution Models, and Custom Reports are all considered assets in Analytics. Assets are created and managed at the reporting view level.

You can share assets one at a time from each specific asset menu, or you can share more than one asset at the same time. When you share an asset, only the configuration information is copied and shared. None of your Analytics account data or personal information is shared, so you maintain control over your privacy and data.

https://www.youtube.com/watch?v=aCAW0AXy8Uo

Related keyword:

When you share a link to a custom report, you share the data in the report

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

March 21, 2017 By CertificationAnswers

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

You can create your own custom channel grouping in addition to the default MCF Channel grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
All of these statements are true.

Which of the following statements is true about Multi-Channel Funnel MCF reports

Explanations:

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. However, the MCF Channel Grouping labels are sufficient for many analysts’ needs.

View the default label definitions (i.e., MCF Channel Grouping)
To see how default labels (such as Social Network) are defined in the MCF Channel Grouping:

In the Top Conversion Paths or the Assisted Conversion report, click Channel Groupings as the Primary Dimension, and select Copy MCF Channel Grouping template.
To see how a label is defined, click the Edit (pencil) icon.
When you have finished reviewing label definitions, click the Cancel link.
You can also refer to the channel definitions in About MCF Channels (and the MCF Channel Grouping).
Source

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.

Adding filters to a view in Google Analytics allows you to

March 21, 2017 By CertificationAnswers

Adding filters to a view in Google Analytics allows you to

exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
A and B only
A, B, and C

Adding filters to a view in Google Analytics allows you to

Explanation:

Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.

Filter types and uses
Include and exclude filters
Search-and-replace filters
Advanced filters
Exclude internal traffic
Filter domain referrals
Filter on geography
Custom filter fields
Social Network filters

Source

https://www.youtube.com/watch?v=SgChbgc1JFA

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

March 21, 2017 By CertificationAnswers

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

changing the sampling rate in your view settings
adjusting the session timeout control
adjusting a control in the reporting interface for greater or less precision
You cannot adjust the sample data

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by

Explanation:

Sampling in Google Analytics (or in any analytics software) refers to the practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set. Sampling is widely used in statistical analysis because analyzing a subset of data gives similar results to an analysis of a complete data set, while returning these results to you more quickly due to reduced processing time.

In Analytics, sampling can occur in your reports, during your data collection, or in both places.

Source

https://www.youtube.com/watch?v=qOmupywATxk

CertificationAnswers

Which of the following could be measured by defining a goal in Google Analytics

Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?

How can you gather data that will help optimize your campaign for mobile devices?

Which of the following attributes are required in the Merchant Center?

Where could you potentially see an ad for twin sheet sets?

Once your client creates a new Merchant Center account using his Google account, what does he need to do next?

What performance information does the Attribution report provide?

Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?

What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?

How would you optimize your product images and support increased clickthrough rate (CTR)?

Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?

What attribute would you use to subdivide your product group by the Google product taxonomy?

You will need to verify your website URL by visiting which section in the Merchant Center?

When are you charged for Shopping ads?

What role does the Merchant Center play in developing Shopping ads?

True or False: When you share a link to a custom report, you share the data in the report

When you share a link to a custom report, you share the data in the report

Which of the following statements is true about Multi-Channel Funnel MCF reports

Adding filters to a view in Google Analytics allows you to

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by