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Home » Archivo de CertificationAnswers » Page 1331

CertificationAnswers

Social media objectives should:

March 20, 2017 By CertificationAnswers

 

Social media objectives should:

 

be S.M.A.R.T. – Specific, Measurable, Achievable, Realistic, Time-bound

not include key performance indicators

be independent of competing marketing goals

follow the CCAF framework: context, challenge, activity, feedback

 

https://www.youtube.com/watch?v=m1KWUqlMv0E

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

Using your LinkedIn Company Page, you should post in LinkedIn Groups:

March 20, 2017 By CertificationAnswers

 

Using your LinkedIn Company Page, you should post in LinkedIn Groups:

 

once a day to generate brand exposure

as much as time permits but focus on posting during regular business hours

never, so as not to associate your company with any beliefs or ideas you don’t endorse

you can’t post as a Company Page in LinkedIn Groups

 

https://www.youtube.com/watch?v=An7DQvMOFBQ

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

It is currently not possible to target Twitter Ads at:

March 20, 2017 By CertificationAnswers

 

It is currently not possible to target Twitter Ads at:

 

competitor hashtags

tailored audiences and specific locations

keywords and specific users

none of the above

 

https://www.youtube.com/watch?v=ALfQ7b9qpUQ

 

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

When it comes to building community, which of the following is not a form of engagement?

March 20, 2017 By CertificationAnswers

 

When it comes to building community, which of the following is not a form of engagement?

 

  • discussions around shared content

 

  • geo-targeted posts and tweets

 

  • customer support queries

 

  • responding to positive and negative sentiment

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

The key elements of content strategy are:

March 20, 2017 By CertificationAnswers

 

The key elements of content strategy are:

 

target audience, content goals, brand voice, and distribution channels and tactics

 

tertiary audience, partnerships and community, earned media, email retargeting

 

distribution channels and tactics, content goals, and influencer strategy

 

all of the above

 

The key elements of content strategy are

 

https://www.youtube.com/watch?v=xZVmozRZDXE

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

One of the best ways to ensure your target audience sees your LinkedIn updates is to:

March 20, 2017 By CertificationAnswers

One of the best ways to ensure your target audience sees your LinkedIn updates is to:

 

entice your target audience to Follow your LinkedIn Page, because then it will show up in their Newsfeed

post updates during business hours, since that’s when professionals are usually logged in

post your company updates in relevant industry groups, in addition to your Home Feed

always cross post your LinkedIn updates to your Facebook and Twitter pages to maximize

 

One of the best ways to ensure your target audience sees your LinkedIn updates is to

 

https://www.youtube.com/watch?v=sYhGfuIRLjY

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

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