CertificationAnswers

 
Which report would you use to determine the % of your site traffic that has already been to your site before?

Behavior – New vs returning report

Behavior – Frequency & Recency report

Interests – Affinity categories report

All traffic – Referrals report

Ecommerce – Sales performance report

Which report would you use to determine the % of your site traffic that has already been to your site before

Explanation:

Source

https://www.youtube.com/watch?v=QyYhda4EA58

Which of the following are possible uses of views within a single Google Analytics account?

• to look more closely at traffic to a specific subdomain
• to look more closely at traffic to a specific part of a site (a page or selection of pages)
• to limit a user’s access to a subset of data
• A and C only
• A, B and C

or

• to look more closely at traffic to a specific part of a site (a page or selection of pages)
• to track domains that belong to another account
• to look more closely at traffic to a specific subdomain
• to limit a users access to a subset of data
• all of these are possible uses of views

Which of the following are possible uses of views within a single Google Analytics account

Explanation:

A reporting view is the level in an Analytics account where you can access reports and analysis tools.

Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property. For example, if you collect data from two websites and send it to one property, then data from both websites appears in all reporting views on that property. This is also true for web and app data. If you collect data from a mobile app and from a website, and both your SDK and your tracking code send data to one property in your Analytics account, all data (both web and app hits) appear in all reporting views associated with that property.

You can use filters to customize views and see only a subset of data in your reports. You might, for example, have one view to filter out all internal traffic, and another to include only activity from a specific website directory or subdomain. If you send web and app data to the same property, you might want want to use filters to exclude web or app data from specific views. Other Analytics reporting tools, like Goals, Segments, and Alerts are all applied to individual views. You can also restrict user access to specific views so you can control who sees what data.

We recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable. To preserve all your original data and also control the specific perspectives of that data, create a copy of your original view or set up additional views and customize each one to meet your reporting goals.

Source

https://www.youtube.com/watch?v=SFDVgJQv_mE