CertificationAnswers

 

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

 

US$18

US$45

US$30

US$15

 

 

Explanations:

Target CPA automatically sets Search or Display bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. Some conversions may cost more or less than your target. AdWords automatically adjusts bids but doesn’t exceed your bid on average.

 

Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Read more here: https://support.google.com/adwords/answer/6268632?hl=en

 

https://www.youtube.com/watch?v=yKOyqcuGdy4

 

 

 

 

 

 

Keyword Planner can do all of these things except:

 

suggest keywords and ad groups that may not have occurred to you

multiply keyword lists together

provide Quality Score estimates and validate keywords

provide historical statistics on search volume

 

Explanation:

 

Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Read more here: https://support.google.com/adwords/answer/2999770

 

https://www.youtube.com/watch?v=u0qfPAECsxI

 

 

 

If you want to target ads to only people who speak Spanish, you can:

 

write your ad and keywords in Spanish and target the Spanish language

have Google translate your ad and keyword into Spanish

in your ad text, make a reference to Spanish speakers

write your ad and keywords in English and target the Spanish language

 

Explanation: If you try to communicate with others who don’t speak the same language, you might find it tough to get your message across. Similarly with AdWords, you want your ads to appear for customers who can understand them. Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.

 

https://www.youtube.com/watch?v=e7nmg9XgxZI

 

 

 

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

 

Cheap, cheap, cheap monitors

 

20-70% off LCD monitors

 

BUY affordable LCDs

 

**Free** shipping on LCDs

 

Explanation:

In order to provide a quality user experience, Google requires that all promotions meet high professional and editorial standards. We only allow promotions that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with. Repetitive words, strange capitalizing, are just several examples of text which is against google requirements.

Read more here: https://support.google.com/adwords/answer/1704392

 

https://www.youtube.com/watch?v=HTr-y-scQf4

 

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

 

• USD$0.70
• USD$0.33
• USD$0.03
• USD$0.30

 

Explanation:

 

Same here. Just simple math. Why google thinks that if we ask how much is 0.40 – 25%, it’s a question about Adwords Advertising. Moreover a question of “ADVANCED” exam….

 

https://www.youtube.com/watch?v=Qiz2K8Ws3Ik

 

Related keyword:

 

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights

 

 

 

 

You can use the AdWords Application Programming Interface (API) to:

 

integrate AdWords data with your inventory system

integrate AdWords data with multiple manager accounts

override AdWords functions you don’t need

integrate data about competitors into your account

 

Explanations:

The API is flexible and functional — you can use it to build an application that meets your needs. Using the API, you can:

• Automatically generate keywords, ad text, landing pages, and custom reports.
• Integrate AdWords data with your inventory system to manage campaigns based on stock.
• Develop additional tools and applications to help you manage accounts.

Read more here: https://support.google.com/adwords/answer/2375503?hl=en

 

https://www.youtube.com/watch?v=DhljumFL9sE