CertificationAnswers

 

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

 

Category editor

 

Bulk edits

 

Campaign editor

 

Revision tool

 

Explanation:
“Bulk editing” means editing more than one thing in your account at a time. Using bulk editing helps you save time by simultaneously updating multiple items in one campaign, or across multiple campaigns. AdWords offers various tools and features to help you make bulk edits to your account. The editing options available depend on which tool or feature you use.

 

https://www.youtube.com/watch?v=ZrNZvgGvxyk

 

 

Which is a best practice for optimizing a landing page for AdWords?

 

Several links to related websites

Easy-to-navigate content

The same programming language across the whole site

Prominent headlines in several font styles and sizes

 

Explanations:

 

Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience. Easy-to-navigate content is important factor which improves user experience.

 

Organize and design your page well, so people don’t have to hunt around for information. Make it quick and easy for people to order the product mentioned in your ad. Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site. Help customers quickly find what they’re looking for by prioritizing the content that’s visible above-the-fold.

Read more here: https://support.google.com/adwords/answer/2404197

 

 

 

 

 

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

 

Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

 

Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network

 

Group them in a single ad group

 

Create a new campaign for every bed she sells in her store

 

Explanation:

Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

 

For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn’t mention the keyword, they are more likely to think that the first ad is more relevant to what they’re searching for.

Read more here: https://support.google.com/adwords/answer/6372655?hl=en

 

 

 

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

 

Keyword Planner

AdWords Editor

AdWords API

Bid Simulator

 

Explanations:

Any advertiser with any size account can use AdWords Editor, but it’s especially useful for accounts with multiple campaigns and long lists of keywords or ads. For example, you can: Use bulk editing tools to make multiple changes quickly, Export and import files to share proposals or make changes to an account, View statistics for all campaigns or a subset of campaigns, Manage, edit, and view multiple accounts at the same time, Search and replace text across ad groups or campaigns, Copy or move items between ad groups and campaigns, Undo and redo multiple changes while editing your campaigns, Make changes in draft before uploading them to your account, Keep working even when you’re offline.
Read more here: https://support.google.com/adwords/answer/2484521?hl=en

 

https://www.youtube.com/watch?v=bSokscZju08

 

 

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

 

Set a theme for each campaign and choose related keywords

Keep each keyword to a single word, rather than a phrase

Set a theme for each ad group and choose related keywords

Include more than 50 keywords in 1 ad group

 

Explanations:

 

An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

 

To show more relevant ads to potential customers, group your keywords and ads into ad groups based on your products, services, or other categories.

Read more here: https://support.google.com/adwords/answer/2453981?hl=en

 

 

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

 

Search Network with Display Select

Display Network with Search Select

Display Network, advanced

Search Network, advanced

 

Explanations:

“Searching on Google” points to Search Network. “surfing pet-supply website” points to Display Network. The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web.

 

Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Read more here: https://support.google.com/adwords/answer/3437721?hl=en