CertificationAnswers

Return on Ad Spend (ROAS) can be measured in two ways:

 

 

A) the cost per email address and the cost per verified phone number collected
B) direct revenue generated and captured leads
C) the value your ad brings to your business and the costs associated with the purchased ad
D) engagement and brand visibility

 

https://www.youtube.com/watch?v=bXvKjyZbzGc

 

Targeting LinkedIn ads by __________ is a good way to reach key decision makers who make purchasing decisions.

 

 

A) company
B) job title
C) older age bracket
D) gender

 

https://www.youtube.com/watch?v=cDOVbsTb4Yk

 

An optimal content marketing program will incorporate ____ content

 

 

A) audio and visual
B) curated and created
C) paid and earned
D) crowdsourced and created

 

https://www.youtube.com/watch?v=0PhmVyFnBe0

 

If you’re taking the time to develop a blog, boost the discoverability of each post by making them ____-friendly

 

 

A) SEO
B) Email
C) Facebook Analytics
D) ROI

 

https://www.youtube.com/watch?v=gE4a-tBKo-o

 

 

The purpose of a ____ is to ensure you have set clear goals, know your target market, have identified the best channels to distribute and share your content, and have established a set of topics that will interest your audience.

 

A) content Calendar

B) social media policy

C) content strategy

D) SMART objective

 

https://www.youtube.com/watch?v=c9FGfaxl0_o

 

A competitive analysis should be performed:

 

 

A) only by third party B2B consulting firms with appropriately licensed staff
B) during a social media audit and at regular intervals
C) in partnership with competing businesses so a complete picture of the competitive landscape can be generated
D) using qualitative data only

 

https://www.youtube.com/watch?v=Kl-wlJzmIlI