CertificationAnswers

Which of the following is not a type of Twitter Advertising Campaign

 

 

A) Tweet Engagement
B) Video Views on Twitter
C) Followers Campaign
D) Website Clicks and Conversions
E) App Installs and SEO Optimization

 

https://www.youtube.com/watch?v=E8g2XMIpy5o

 

 

Facebook bidding types include:

 

A) Cost per Click, Cost per Impression and Cost per Engagement

B) Cost per Impression, Cost per Click and Optimized Cost per Impression

C) Cost per Like, Cost per Comment, and Optimized Cost per Impression

D) Cost per Video View, Cost per Share and Cost per Click

 

With ___________ bidding, you pay each time your Facebook ad is shown to a member of your targeted audience. _________ is a good option when the focus of your Facebook Ad campaign is exposure. (one answer)

 

 

A) CPM (Cost per Impression)
B) oCPC (Optimized Cost per Click)
C) CPC (Cost per Click)
D) CPA (Cost per Action)

 

https://www.youtube.com/watch?v=AY3vZqu8E9c

 

 

 

 

Which of the following is a best practice for buying social advertisements?

 

• A) keep your target audience as broad as possible

 

• B) rotating images and developing ad copy variants to help you test what works best

 

• C) avoid ad copy variants as this can confuse the target audience and make ROI measurement more difficult

 

• D) focus your spending on networks where you’ve struggled to attract followers

 

Before deciding to advertise in a specific platform, get a sense for the size of the audience your ad could reach by doing some ____________.

 

 

A) preliminary targeting research
B) keyword analysis with Google AdWords
C) surveys with a target audience
D) Consultations with internal SMEs

 

https://www.youtube.com/watch?v=vFx79ETs8pk

 

 

Tracking qualified leads from your community that result in sales is one way to prove the ________ of your social media program.

 

A) ROI

B) ARPU

C) Reach

D) Influence

 

https://www.youtube.com/watch?v=zVsYb6O3qTA