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Home » Archivo de CertificationAnswers » Page 1382

CertificationAnswers

DoubleClick Studio VPAID

August 14, 2016 By CertificationAnswers

VPAID Badge Exam
VPAID Badge Exam

DoubleClick Studio VPAID


 

What is the difference between the VPAID Linear format and the VPAID Non-Linear format?

  • A) The VPAID Non-Linear format allows the video that is playing within it to be primary, so that the publisher’s player can control it.
  • B) The VPAID Linear format runs pre-roll or post-roll, or interrupts the publisher’s video content, while the VPAID Non-Linear format overlays the publisher’s video content.
  • C) The VPAID Non-Linear format runs pre-roll or post-roll, or interrupts the publisher’s video content, while the VPAID Linear format overlays the publisher’s video content.
  • D) The VPAID Linear format can be developed in ActionScript 3, while the VPAID Non-Linear format can be developed in both ActionScript 3 and ActionScript 2.

Which ActionScript version is supported by the VPAID creative format?

  • A) ActionScript 2 only
  • B) ActionScrip 1, ActionScript 2, and ActionScript 3
  • C) ActionScript 3 only
  • D) ActionScript 2, and ActionScript 3

What happens to the aspect ratio of a VPAID creative when the size does not match the dimensions of the publisher’s video player?

  • A) The VPAID creatives does not show within the publisher’s video player.
  • B) The VPAID creative scales to fit the publisher’s video player while maintaining its aspect ratio, and it is centered with letterboxing.
  • C) The VPAID creative gets stretched to fit within the publisher’s video player without letterboxing.
  • D) The VPAID creative scales to fit the publisher’s video player while maintaining its aspect ratio, and it is centered without letterboxing.

Which statement is not valid VPAID best practice spec?

  • A) Publish the creative to be the most common Flash Player version in the media plan.
  • B) Use vector graphics when possible.
  • C) Enable smoothing for bitmap images and videos in the creative.
  • D) Publish the creative to be the lowest Flash Player version in the media plan.

How can you set a primary video to play when there are multiple videos in the VPAID creative?

  • A) Call setPrimary(one) to load the your first video in the video playlist.
  • B) Call setPrimary(false) on the video component that you want to be primary.
  • C) Call setPrimary(true) on the video component you want to be primary, and setPrimary(false) for all other videos.
  • D) Call setPrimaryVideo(true) on the video component that you want to be the primary video.

The Studio Video Player component has video smoothing enabled as a default setting.

  • A) True
  • B) False

The DoubleClick Studio components and API for full screen don’t function in VPAID creatives.

  • A) True
  • B) False

VPAID creatives use which Enabler?

  • A) VpaidEnabler
  • B) InStreamEnabler
  • C) HtmlEnabler
  • D) F2fEnabler

You should use the Loader component setting called “Wait for page load…” to polite load assets into a VPAID creative.

  • A) True
  • B) False

How many videos in a VPAID linear creative can be controlled by the publisher’s player controls at any one time?

  • A) Three
  • B) None
  • C) Two
  • D) One

What does calling enabler.setInteractive(true) do?

  • A) It informs the publisher’s player that the ad is currently interactive and the time remaining is unknown.
  • B) It starts the standard Rich Media Interaction metric.
  • C) It presents the user with buttons to select a video.
  • D) It pauses the video.

You should always add a skip button in your creative.

  • A) True
  • B) False

What’s the best description of the behavior that occurs when you select the “Close the creative when the video completes” option in the Studio video component?

  • A) It completely closes an expanding VPAID non-linear ad.
  • B) In a non-expanding VPAID non-linear ad, it collapses the ad. In a VPAID Linear ad that does not expand, it completely closes the ad.
  • C) In an expanding VPAID non-linear ad, it collapses the ad. In a non-expanding VPAID non-linear or VPAID linear ad, it completely closes the ad.
  • D) It collapses a non-expanding VPAID non-linear.

Fill in the blanks for the following code snippet to make an expanding non-linear VPAID change into VPAID Linear mode upon expansion using our Studio API.

expandButton.addEventListener(MouseEvent.CLICK, expandClickHandler);
function expandClickHandler(event::MouseEvent):void {
enabler.setLinear(____
);
}


Fill in the blanks for the following code snippet to make a VPAID Linear ad close using our Studio API.

closeButton.addEventListener(MouseEvent.CLICK, closeClickHandler);
function closeClickHandler(event:MouseEvent):void {
enabler.____
();
}


Drag-and-drop the code order displayed when flash traces the output logs of a collapsing an expanding non-linear VPAID ad.

  • A) Enabler: Ad collapsed
  • B) Expanding component event: collapseComplete
  • C) Enabler: Logged manual close
  • D) Expanding component event: collapseBegin

When should the StudioEvent.START event listener be added in Flash for VPAID non-linear auto expand ads?

  • A) It should be added after the video has buffered.
  • B) It should be added before the enabler.init() is called.
  • C) It should be added after the Expanding.startExpanded() API.
  • D) It should be added after the Expanding.expand() is called.

Which Studio VPAID API method allows VPAID Linear ads to remain open, rather than closing when it reaches the Duration time specified in the Studio UI?

  • A) expanding.expand();
  • B) enabler.open();
  • C) expanding.setCollapseOnMouseOut(true);
  • D) enabler.setInteractive(true);

Which VPAID specs are priority when developing a creative?

  • A) Publishers who do not restrict VPAID behaviors.
  • B) VPAID requirements found on the IAB site.
  • C) Standard LCDs found in the Rich Media Help Center.
  • D) Specs collected from publishers on the media plan.

What reporting is available for VPAID creatives?

  • A) VAST metrics
  • B) Rich Media metrics
  • C) Custom metrics
  • D) All of the above

When can a companion banner for VPAID creative be uploaded?

  • A) In DFA, after the creative is pushed from Studio.
  • B) In Studio, on the Preview tab.
  • C) In Studio, on the Assets tab.
  • D) VPAID creatives do not support companion banners.

The duration for a creative can be adjusted after a creative has been pushed from Studio to DFA.

  • A) True
  • B) False

How can you ensure that your creative runs only as long as the length of the video?

  • A) Select “Set duration to video’s duration” during the DFA trafficking process.
  • B) Use our VPAID API called enabler.setDuration(videoInstance.duration).
  • C) Select “Use the video’s duration as the creative’s duration” in the Studio UI Preview tab.
  • D) Select “Use this video’s duration as the creative’s duration” on the video component setting.

VPAID Creatives can reference the parent flash player or the publishers flash player code libraries.

  • A) True
  • B) False

If a publisher says your linear VPAID creative “isn’t firing the Ad Stopped event,” what is mostly likely the issue?

  • A) It’s a publisher tracking issue, and there’s nothing you can do.
  • B) You didn’t close the VPAID ad to resume the publisher’s content.
  • C) You didn’t set the VPAID ad to be interactive(“true”).
  • D) You didn’t stop the VPAID video player properly.

In the Studio Preview tab, how do you turn off the controls of the video player when previewing a VPAID creative?

  • A) Adjust the setting of the video player within the Studio Preview tab by selecting “OFF” as the Player controls option.
  • B) Adjust the settings of the video player within the Preview tab by clicking the Creative properties button, then selecting “OFF” from the Player controls drop-down.
  • C) In Flash, you must give the primary video player an instance name and call the

    .hidePublisherVideoPlayer() method and set its argument to “OFF.”

  • D) In Flash, you must call the enabler.hidePublisherVideoPlayer() method and set its argument to “true.”

You can set a custom width and height for the VPAID player in the Studio UI Preview tab.

  • A) True
  • B) False

For VPAID Linear creatives, you can’t control the playback of the primary video with the Studio API or Studio components.

  • A) True
  • B) False

Which Studio VPAID API method retrieves the amount of time that has elapsed in the ad, if supported by the environment?

  • A) enabler.getTime()
  • B) enabler.elapsedTime()
  • C) enabler.getElapsedTime()
  • D) enabler.getElapsed()

Which Studio VPAID API method updates and reports the amount of time that has elapsed in the ad, if supported by the environment?

  • A) enabler.setTime(elapsedTime:Number)
  • B) enabler.elapsedTime(elapsedTime:Number)
  • C) enabler.setElapsed(elapsedTime:Number)
  • D) enabler.setElapsedTime(elapsedTime:Number)

Which Studio Event API gets fired when the ad is supposed to stop playing animations, videos, and audio?

  • A) StudioEvent.COMPLETE
  • B) StudioEvent.CLOSED
  • C) StudioEvent.STOP
  • D) StudioEvent.STOPPED

When building a VPAID linear creative, how do you set the primary video to be controlled by the publisher’s video controls?

  • A) Check “Make this the primary video controller” in the Component Inspector of the Studio video component.
  • B) Check “Close the creative when the video completes” in the Component Inspector of the Studio component.
  • C) Give the Studio video component an instance name of “PrimaryVideo.”
  • D) Set the Video reporting identifier as “Primary Video” in the Component Inspector of the Studio video component.

What function should be called when a VPAID Linear creative is done playing?

  • A) enabler.videocomplete()
  • B) enabler.close()
  • C) None. The publisher’s player will remove the video automatically.
  • D) enabler.complete()

The Studio Video Player Advanced component has video smoothing enabled by default.

  • A) True
  • B) False

 

 

Stop method is not available in HTML5 Video, how can your work around this?

  1. a) By pausing the video and setting currentTime to -1
  2. b) By pausing the video and setting pauseTime to 0
  3. c) By pausing the video and setting currentTime to 0
  4. d) By pausing the video and setting currentTime to 60

Mute/unmute is only available on desktop. On mobile, this is hardware-controlled.

  1. a) True
  2. b) False

 

Add animation after video ends by

  1. a) This will happen automatically
  2. b) Use HTML5’s video start animation even to start playing animation
  3. c) Use HTML5’s video ended event to determine when the video ends, then start playing the animation.
  4. d) None of the above

 

You can control how a creative functions when the video performs a certain action. For example, you can add animation when the video ends. You do this by listening for video events.

  1. a) True
  2. b) False

 

How should VPAID creatives be built in regards to video player sizes?

  1. a) Add letterboxing, so video player space is maintained
  2. b) Fixed dimensions, so the video player does not distort the creative
  3. c) Hide the creative if the video player is larger or smaller
  4. d) Responsive, so the creative scales to fit the space of the video player

 

The <video> tag code sample automatically adds controls to your video.

  1. a) Yes, the <video> tag code sample automatically adds controls to your video.
  2. b) No, only if the ‘controls’ attribute is present.

 

Build your HTML5 VPAID creative the same way you build an HTML5 banner creative.

  1. a) True
  2. b) False

 

Studio only accepts one HTML5 file upon upload.

  1. a) True
  2. b) False

 

Google’s Rich Media Studio supports both VPAID Linear format and VPAID Non-Linear format for HTML5 VPAID.

  1. a) True
  2. b) False

 

You can add tracking metrics to your javaScript by loading the Studio Enable’s Video module and attaching a reporting identifier.

  1. a) True
  2. b) False

 

HTML5 VPAID creatives uses which “enabler” via Studio?

  1. a) InStreamEnabler
  2. b) F2fEnabler
  3. c) HtmlEnabler
  4. d) VpaidEnabler

 

Test you HTML5 VPAID by ensuring

  1. a) All files are saved in one root folder
  2. b) At least one exit is included
  3. c) meets requirements in the Studio assets checklist
  4. d) All of the above

 

It’s not necessary to add standard video player controls for this video, since the publisher’s video player controls serve this purpose.

  1. a) True
  2. b) False

 

Which statement is not a valid HTML5 VPAID best practice spec?

  1. a) Use vector graphics when possible.
  2. b) Use a responsive approach (sizes and positioning parameters in % rather than in px) to better fit the available space
  3. c) Validate your files before trafficking at http://validator.w3.org
  4. d) Make sure to set image smoothing before publishing.

 

What programming language is supported by HTML5 VPAID?

  1. a) ActionScript 2 and ActionScript 3
  2. b) ActionScript 2 only
  3. c) ActionScript 3 only
  4. d) JavaScript

 

You can add multiple reporting identifiers to multiple videos.

  1. a) True
  2. b) False

 

HTML5 VPAID aren’t skippable.

  1. a) True
  2. b) False

 

A VPAID linear creative must close when it’s done so it can fire the necessary events to the publisher’s video player.

  1. a) True
  2. b) False

 

Don’t use polite loading-it’s incompatible with VPAID and could cause creative loading issues.

  1. a) True
  2. b) False

 

You need to implement polite loading of assets when building a VPAID creative.

 

  1. a) True
  2. b) False

 

A video tag is not an HTML5 element and is part of the Studio Enabler.

 

  1. a) True
  2. b) False

 

When can a companion banner for VPAID creative be uploaded?

  1. a) In Studio, on the Assets tab.
  2. b) In Studio, on the Preview tab.
  3. c) In DFM, after the creative is pushed from Studio.
  4. d) VPAID creatives do not support companion banners.

 

You can check that the correct video duration is tracked throught the Display Properties panel in the Preview step.

  1. a) True
  2. b) False

 

You can control how a creative functions when the video performs a certain action.

a) True

b) False

Filed Under: DoubleClick Studio

DoubleClick Studio Masthead Badge Certification

August 14, 2016 By CertificationAnswers

YouTube Masthead Badge Exam
YouTube Masthead

DoubleClick Studio Masthead Badge Certification


 

1.)

YouTube close button is optional on every masthead.

  • A) True
  • B) False

2.)

The YouTube Video Player allows autoplay video views in mastheads to count directly toward overall YouTube brand channel video views.

  • A) True
  • B) False

3.)

Total non-user initiated load (includes initial plus subsequent/polite loads) for a masthead should NOT exceed 1.5MB.

  • A) True
  • B) False

4.)

You can set custom element attributes in the YouTube Close button.

  • A) True
  • B) False

5.)

There are two key benefits in using the YouTube Video Player:

  1. It helps you save file load size.
  2. It increases user engagement.
  • A) True
  • B) False

6.)

On mouse-over, an interactive button can spin, change size, or contain overly disruptive animations in a Masthead.

  • A) True
  • B) False

7.)

The YouTube Video Player will not increase viral public views on brand channels.

  • A) True
  • B) False

8.)

Studio only accepts one HTML file per creative.

  • A) True
  • B) False

 

9.)

It is good practice to remove unused tracking counters and timers when using the YouTube Video Player component.

  • A) True
  • B) False

10.)

You can check the state of your YouTube video (e.g. playing, paused, buffering, completed) by listening to the ‘statechange’ event.

  • A) True
  • B) False

11.)

You can build a Masthead format similarly to how you build a DoubleClick in-page format.

  • A) True
  • B) False

12.)

The YouTube Close button can be hidden until the user interacts with the ad.

  • A) True
  • B) False

13.)

Animation must stop within 30 seconds after the interaction with it has ended.

  • A) True
  • B) False

14.)

Brand study pixels (like Nielsen) can be embedded Mastheads.

  • A) True
  • B) False

15.)

Which of the following is NOT a requirement for a Masthead?

  • A) “Close Ad X” button at top and right sides.
  • B) One-pixel border around the unit.
  • C) 2.2MB for the total assets file.
  • D) The ad must expand on click.

16.)

Which of the following is NOT a requirement for a Masthead?

  • A) An “X Close Expanded” button must be shown to the user 10 seconds after expansion.
  • B) 10 MB for the video files that are non-YouTube videos.
  • C) Animation and video autoplay can only run for 30 seconds collectively.
  • D) One-pixel border around the unit.

17.)

Which of the following is NOT a requirement for a Masthead?

  • A) Dimensions should be 970×500 pixels for an expanded panel.
  • B) You must use streaming video.
  • C) Expanded panel needs to collapse and video must stop on clickthrough.
  • D) Dimensions should be 970×250 pixels for an in-page.

18.)

Which custom tracking methods are not allowed in Mastheads?

  • A) Click-tags
  • B) Exit
  • C) Timer
  • D) Counter

19.)

Which of the following elements are allowed on a backup image?

  • A) YouTube close button
  • B) Multiple exit buttons (i.e. Facebook + Twitter + CTA)
  • C) YouTube video player
  • D) None of the above

20.)

Which of these video controls are required for user-initiated videos?

  • A) All of the above
  • B) Mute
  • C) Progress bar
  • D) Pause

21.)

What is the main function of the YouTube Close Button Component (“Close Ad X”)?

  • A) It collapses all expanded panels.
  • B) It closes your browser window.
  • C) It closes the current expanded panel only.
  • D) It collapses the masthead on YouTube home page.

22.)

When you use the YouTube Player, the video thumbnail shown _____

  • A) can be changed using the YT API code.
  • B) can be replace using JavaScript.
  • C) is the same image pulled in from YouTube account settings.
  • D) can be changed in the YT component settings.

23.)

Which is of the following is false about a Layouts Masthead?

  • A) Layouts include custom tracking for YouTube Videos.
  • B) Layouts only supports images and YouTube Videos as assets.
  • C) You can use both images and videos in the Carousel for a Carousel Layout.
  • D) To add an exit, you can either upload an image button or add an invisible hot spot.

24.)

Which video formats must be uploaded when using a non-YouTube video player?

  • A) Both WebM and Ogg.
  • B) WebM only.
  • C) Both MP4, and either WebM or Ogg.
  • D) MP4 only.

25.)

Which value for the YouTube Player attribute “autoplay” is used for the common muted auto play with limited duration?

  • A) “enable”
  • B) “standard”
  • C) “preview”
  • D) “true”

26.)

What does changing the “videoId” attribute of the YouTube Component do?

  • A) Assigns a video ID to the YouTube Player
  • B) Assigns a videoID to be used for reporting
  • C) Assigns a tracking pixel to load
  • D) Assigns the video ID for the DoubleClick Video Player

27.)

Match the Masthead load size definition.

  • A) 150k
  • B) 1.5MB
  • C) 10MB
  1. Non-User initiated load size
  2. Non-YouTube served video assets
  3. Initial load size

28.)

Match the Masthead vide controls specs-requirements.

  • A) Autoplay videos
  • B) YouTube hosted videos
  • C) User initiated videos
  1. control buttons (mute/unmute and pause/play) are required
  2. maximum 30 seconds.

29.)

Match the definition for the YouTube Video Player component autoplay settings.

  • A) None
  • B) Preview
  • C) Standrad
  1. Video plays, and doesn’t trigger a YouTube view count.
  2. Video is click to play, and triggers a YouTube view count.
  3. Only triggers a YouTube view count when clicked.

30.)

Fill the blank to implement a YouTube remarketing pixel on a click-through with the DoubleClick PixelLoader component:

<ci-studio-pixelloader
eventtarget=”enabler”
eventtype=”____“
url=”https://example.com/yourpixel.gif?ord=[timestamp]”>
</ci-studio-pixelloader>


31.)

CPU usage should not exceed 40% when a Masthead loads or remains on your screen.

  • A) True
  • B) False

32.)

On close or exit, the masthead should:

  • A) All of the above.
  • B) Stop all sounds.
  • C) Resolve the ad to end-frame graphics.
  • D) Stop all videos.

33.)

Which of these is a valid YouTube masthead load requirement?

  • A) YouTube videos used in the masthead have a limit of 20 MB.
  • B) 50 KB maximum is recommended for the fastest initial load time.
  • C) A user-initiated load can have up to 1.5 MB of images and assets (animation/interaction).
  • D) The load from user interaction with Google Maps component is included in the load limit.

34.)

Which attribute and value do you need to use the Google Web Designer YouTube Player component to start the video as “Click to Play”?

  • A) click-to-play = true
  • B) autoplay = “click”
  • C) autoplay = “none”
  • D) click-to-play = “auto”

35.)

Which of the following is not true about using the YouTube Player method loadVideoById?

  • A) It lets you dynamically change the YouTube video ID.
  • B) It must be called after the READY event.
  • C) It will count towards YouTube brand channel video views.
  • D) Allows you to change the video to a different one.

36.)

You can use Google Web Designer’s built-in compression to reduce your masthead file size.

  • A) True
  • B) False

37.)

Which Google Web Designer YouTube Player component event is dispatched when autoplay has completed?

  • A) ‘autoplayComplete’ (“Autoplay Complete” in Google Web Designer)
  • B) ‘complete’ (“Complete” in Google Web Designer)
  • C) ‘autoplay100percent’ (“Autoplay 100%” in Google Web Designer)
  • D) ‘previewed100percent’ (“Preview Complete” in Google Web Designer)

38.)

Private YouTube.com videos can show in the YT video player in Mastheads creatives.

  • A) True
  • B) False

39.)

It is good practice to use CASE SWITCH statements to control when YouTube Player tracking events get triggered.

  • A) True
  • B) False

40.)

You can hide the YouTube Player logo by resizing or cropping the height or width of the YouTube player.

  • A) True
  • B) False

41.)

150 KB maximum is recommended for the fastest initial load time.

  • A) True
  • B) False

42.)

When you’re using the YouTube Video Player component, which statement is true?

  • A) The play/pause video events will always track automatically.
  • B) YouTube Player video metrics will be triggered upon replay.
  • C) Studio Video metrics is automatically added in the component.
  • D) Always add custom counters for your video tracking metrics.

43.)

Which event listener is triggered when the YouTube component is available to receive API calls?

  • A) studioinnovation.YTPlayer.Events.VIDEO_COMPLETE
  • B) studioinnovation.YTPlayer.Events.READY
  • C) studioinnovation.YTPlayer.Events.PLAYER_ERROR
  • D) studioinnovation.YTPlayer.Events.PLAYER_START

44.)

Which of the following is not true about YouTube specs on collapse or exit?

  • A) Resolve the ad to the end-frame graphics.
  • B) Stop all sounds.
  • C) Keep the Masthead expand panel open.
  • D) Stop all video.

45.)

Which of the following is NOT true for animation in mastheads?

  • A) Only minimal animation occurs when you mouse-over buttons.
  • B) Maximum animation length on initial is 30 seconds.
  • C) Animation must stop within 10 seconds after the interaction with it has ended.
  • D) All animation should stop when you click to exit ad.

46.)

Which value for the YouTube Player component ‘controls’ attribute displays the regular player controls?

  • A) “showControls”
  • B) “show”;
  • C) “autoshow”;
  • D) “standard”;

Filed Under: DoubleClick Studio

DoubleClick Studio Custom Lightbox

August 14, 2016 By CertificationAnswers

Custom Lightbox Badge Exam Answers

DoubleClick Studio Custom Lightbox


 

1.)

Upon which action(s) can an HTML5 Lightbox ad expand when served to touch enabled devices?

  • A) Tap
  • B) Tap or drag
  • C) Hover
  • D) Scroll

2.)

Setting the expansion mode to Lightbox ensures that the following Lightbox functionalities are implemented:

  • A) YouTube video tracking.
  • B) Gray translucent background on the engaged state.
  • C) Removing the close button from the top right corner.
  • D) 10 second hover.

3.)

A border of contrasting color is required on all invitation states.

  • A) True
  • B) False

4.)

You can only add a video in a Lightbox creative if the Youtube Player component is used.

  • A) True
  • B) False

5.)

What should be the size of the parent <div> if your invitation state is 120×600 and your expanded state is 970×250?

  • A) 970×600
  • B) 970×250
  • C) 120×600
  • D) 120×250

6.)

The Lightbox component has to be downloaded and installed before you can start to build a Lightbox creative in HTML5.

  • A) True
  • B) False

7.)

an expansion call-to-action (CTA) phrase in an invitation state _____.

  • A) is not required
  • B) must accurately reflect the ad serving platform (ex. ‘tap to expand’ when served to touch enabled devices)
  • C) both B and C
  • D) must clearly indicate the expansion (ex. ‘hover to expand’)

8.) Fill in the blank:

The recommended size for the expanded state of a Lightbox creative is ____ x ____.


9.)

In Studio, HTML5 Lightbox creatives upload as which format type?

  • A) Expanding
  • B) In-page
  • C) Floating
  • D) Mobile In-app

10.)

How long is the hover delay before a Lightbox creative expands on desktop?

  • A) 1 second
  • B) 2 seconds
  • C) 3 seconds
  • D) No delay

11.)

When you upload a cross-screen Lightbox creative to Studio, what format do you choose?

  • A) Expanding
  • B) In-page
  • C) Mobile In-app
  • D) Floating

12.)

For coverage across all screens when building a cross-screen HTML5 Lightbox creative, at a bare minimum, you should create invitation states in sizes 320 x 50 and 300 x 250.

  • A) True
  • B) False

13.)

To set your creative as a Lightbox, which line of code should be entered after the Enabler has been initialized?

  • A) Enabler.setHint(‘expansionMode’,’lightbox’);
  • B) Enabler.expansionMode(“lightbox”);
  • C) Enabler.expand(‘expansionMode’),’lightbox’);
  • D) Enabler.expand(“lightbox”);

14.)

Fill in the blank with the appropriate event:

Enabler.addEventListener(studio.events.StudioEvent.__________.
function () {
document.getElementById(‘invitation’).style.display = ‘block’
document.getElementbyId(‘engaged’).style.display = ‘none’;
Enabler.finishFullscreenCollapse();
}
);

  • A) FULLSCREEN_EXPAND_START
  • B) FULLSCREEN_COLLAPSE_FINISH
  • C) FULLSCREEN_COLLAPSE_START
  • D) FULLSCREEN_EXPAND_FINISH

15.)

Because of how the GDN handles Lightbox expansion, you can’t track expansions using DoubleClick’s expand API. Instead, you can add a custom counter to track the expansion, but be sure to add it when the expand panel is fully loaded.

  • A) True
  • B) False

16.)

What are two of the most common reasons for QA rejection for Custom Lightbox ads?

  • A) Lack of contrasting border & lack of lightbox background.
  • B) Lack of contrasting border & failing to stop animation within 30 seconds.
  • C) Lack of contrasting border & lack of close button.
  • D) Lack of contrasting border & lack of 2 second hover delay.

17.)

What is the minimum amount of invitation states recommended to build a cross screen Lightbox creative?

  • A) 4
  • B) 2
  • C) 1
  • D) 3

18.)

Match the load size definition:

Column 1

  • A) 150KB
  • B) 2.2MB
  • C) 10MB

Column 2

  • a) Maximum total non-user initiated load size
  • b) Recommended maximum for fastest initial load time
  • c) Viewer-initiated load size per interaction

19.)

You don’t need to add a close button to the expanded state of a Lightbox creative because it’s automatically added to the top-right corner when the ad serves.

  • A) True
  • B) False

20.)

After how long should you stop all animation and video?

  • A) 15 seconds
  • B) 10 seconds
  • C) 60 seconds
  • D) 30 seconds

21.)

You shouldn’t add polite loading into a Lightbox as the GDN environment won’t recognize polite load.

  • A) True
  • B) False

22.)

YouTube and streaming videos have a limit of 10MB load size per interaction.

  • A) True
  • B) False

23.)

Cross-screen HTML5 Lightbox creatives use the DoubleClick Studio full screen expanding API.

  • A) True
  • B) False

24.)

What method does the creative use to request a fullscreen expansion in an HTML5 Lightbox?

  • A) handleExpandMouseEvent();
  • B) queryFullscreenDimensions()
  • C) requestFullscreenExpand()
  • D) FULLSCREEN_EXPAND_START

25.)

The maximum size for the expanded state of any type of Lightbox creative is 1000×700.

  • A) True
  • B) False

26.)

To determine the maximum available size for expanding, if you want to expand to smaller than or up to the maximum dimensions, call the queryFullscreenDimensions() method.

  • A) True
  • B) False

27.)

If a creative will run on both mobile devices and desktop, you should set the background images for the different invitation states/CTAs directly in the CSS.

  • A) True
  • B) False

28.)

Which is an accepted invitation state and expand dimension size?

  • A) 300×250 to 1000×1000
  • B) 468×60 to 1000×800
  • C) 120×600 to Fullscreen
  • D) 200×200 to 1000×800

29.)

Fill in the blank:

When you upload an HTML5 Lightbox creative in Studio, the z-index must be set to less than ____. Otherwise, the expanding progress bar won’t visible for the invitation state.


30.)

If your creative uses the YouTube player, you must create a test page using the GDN Expandable preview tool to check that the HTML5 Lightbox creative is working properly.

  • A) True
  • B) False

31.)

When you use the YouTube video player component, and the autoPlayType property is set to “none” or “preview”, it will increment the YouTube public view count.

  • A) True
  • B) False

32.)

You have to specify concrete expanded dimensions for cross-screen HTML5 Lightboxes.

  • A) True
  • B) False

 

Filed Under: DoubleClick Studio

The format of a Shopping Ad/Product Listing Ad is different from that of a standard text ad in that it includes:

August 9, 2016 By CertificationAnswers

The format of a Shopping Ad/Product Listing Ad is different from that of a standard text ad in that it includes:

 

 

  • a product image, background color, and price
  • a product image, title, and price
  • a product image, title, price, and extension
  • a product image, title, price, and merchant name

 

Filed Under: Google Ads Search Advertising Certification Assessment Answers (Updated)

Hubspot Growth-Driven Design Agency Exam Answers

August 1, 2016 By CertificationAnswers

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Hubspot Growth-Driven Design Agency Exam Answers

 

 

You’d like to ask website visitors a very targeted question on a specific page. Which of the following is the best method for this scenario?

User Interview
Secret Shopper
Slide-Up Survey
Google Surveys

 

Get Certified in Hubspot Growth-Driven Design Agency Now!

 

Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline?

Prototype user testing
Online chat
User testing
Internal Interviews

 

You’re working on the copy for a homepage. You’re curious if the pain point and value proposition are clear and easily understood by a website visitor. Which of the following research methods would be the best to test this?

Card Sorting
Internal Team Review
Online Chat
Five Second Test

Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for?

To save time and energy, you should primarily write hypothesis statements for “high impact” action items.
You should write any action item that you are unsure of how to measure their impact on your goals.
You should write any client suggested action items to ensure they will impact the goals you’re trying to achieve.

You should write hypothesis statements for all of your action items because it is important to predict how they will all perform.

True or false? A/B testing is the only way to validate your hypothesis.

True
False

What are the first two steps when conducting a group brainstorming session?

Warm-up activity and review goals, personas, and journey map
Warm-up activity and browse the internet for inspiration
Review goals, personas, and journey map and review the performance of the existing website
Review previous cycle’s action items and review competitor’s websites

 

According to the training, which of the following best describes your goal for running experiments?

If we can not test it, it is not worth investing our time into
To involve as many users as possible to have the largest same size
To validate your hypothesis statement
To disprove your hypothesis statement

 

Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?

Yes, multivariate tests on more drastic variations are required on lower traffic pages.
Yes, experimenting with more persuasive copy on call-to-actions.
No, you must always isolate a single variable to determine how it impacts visitor behavior.
No, at this point you should be focusing your time on blogging instead of optimization.

 

True or false? You should always start with group brainstorming in order to generate as many ideas as possible.

True
False

True or false? Adding incentives in to the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

True
False

 

Which of the following best describes what a “cohort report” is?

A report segmenting your tracking by persona based identifiers.
A report that presented to the client which outlines the results of the experiments you conducted during your previous cycle.
A report describing user behavior over time with users bucketed by date.

A report which segments your users based on two or more variables.

 

True or false? It’s important to watch as much user session recordings as possible.

True – It’s important to watch the entire flow of each user to understand how they are navigating through the website.
True – You tend to generate the best ideas by watching as many videos as possible.
False – User session recordings are only helpful for desktop as it is not possible to record on mobile.
False – Start with a very specific friction point on the website, then review session recordings of users interacting with that specific point.

 

1)

The Growth-Driven Design Methodology consists of the following three phases:

A) Strategy, Launch Pad, Continuous Improvement
B) Launch Pad, Usability, Conversion Rate Optimization
C) Personas, Development, Refinement
D) Goals, Scoping, Building

 

https://www.youtube.com/watch?v=iiUtgeQN1-U

 

2)

The Continuous Improvement phase of the Growth-Driven Design (GDD) Methodology involves which two interconnected pieces?

A) User Experience and App Development
B) The GDD Website Hierarchy and the Continuous Improvement Cycle
C) User Interviews and Fundamental Assumptions
D) Conversion Rate Optimization and Persona Development

3)

You’re evaluating platforms to use for Growth-Driven Design, which of the following is NOT an important consideration?

A) Centralized user data
B) Dynamically personalize content
C) Secured, no maintenance hosting
D) All of the above

4)

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

A) Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology.
B) Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience.
C) Growth-Driven Design is what happens before you start your conversion rate optimization efforts.
D) There is no difference, conversion rate optimization is the same as Growth-Driven Design.

5)

You’re talking to the Director of Marketing at a business-to-business company. Which is the most accurate statement to explain why they should invest money into their website?

A) “Your website is your number one marketing asset, helping drive leads to your business. It is also your best salesperson, working around the clock to nurture and close leads.”
B) “By storing all your documents and guides on your websites for your customers to access at any time, it can help reduce the number of support calls coming into the business.”
C) “The only thing that matters is that your website design is beautiful. The more beautiful the design, the more visitors will come to the site.”
D) “Your website actually isn’t the most important. We’re better off focusing on putting that money into some advertising for your business.”

6)

True or false? Your team must know the correct answers to what will work best for your client’s specific audience.

A) True – As an agency, you should be the experts on the process, know everything, and have all the answers about the client’s audience.
B) True – If you specialize in a specific vertical, you will be an expert because each company’s audience is exactly the same.
C) False – Only the user knows the correct answers. Your team must know the process for uncovering the correct answers from the users.
D) False – The client should have the answers about their audience. It’s your job to work with the client to use that knowledge to build the perfect site.

7)

Fill in the blank: Local maximum is ____, whereas a global maximum is ______.

A) unique visitor goal for a specific page, unique visitor goal for the entire website
B) the result of your first launch, the results you can achieve with incremental improvement
C) attracting website visitors from your local geographic region, attracting visitors from all over the world
D) making incremental improvements on the status quo, making a big leap to the next big thing

8)

True or false? You’ve recently launched a new e-commerce client’s launch pad website. Your team is now starting the Continuous Improvement phase. Before starting, your team should first evaluate any changes to the website hierarchy for the client.

A) True – It is important to adapt the hierarchy steps for each specific client and services engagement.
B) True – The team should adapt it based on cutting out the audience step and add in requests of the client and industry best practices.
C) False – The website hierarchy is broad enough that it will work for almost every client and situation.
D) False – If the team adapts the website hierarchy, it’s possible to end up working on areas that don’t impact the business.

9)

True or false? When selling Growth-Driven Design, you should only focus on the features, not outcomes.

A) TRUE
B) FALSE

10)

Which of the following is NOT a core pillar of the Growth-Driven Design mindset?

A) Focus on the user
B) Get stuff done
C) Solve for the business
D) Unbound creativity

11)

Fill in the blank: ______ are highly correlated to the focus metric. If you increase these metrics, you will increase the focus metric.

A) Bounce rate, time on site, and visitors
B) Leading indicators
C) Conversion rates
D) Vanity metrics

12)

True or false? It is not important to personalize the website experience for specific user segments.

A) True – All users have the same challenges and need to see the same content on the site.
B) True – It’s better to give everyone a uniform message and content as they often not sure what they are interested in.
C) False – Personalizing the website experience for a specific user segment’s challenges, and needs are key to producing a peak performing website.
D) False – The only consideration is to personalize by geographic region.

13)

Which statement best describes why personalization of the website is important?

A) Personalization is not a best practice because it is important to give a consistent experience to each user coming to the website.
B) It is only important to personalize by geographic region to match languages and cultural differences.
C) Personalization is important because you can show prospects and customers different content as they both use the website for different purposes.
D) Personalizing the website experience for a specific user segment’s challenges, and needs are key to producing a peak performing website.

14)

Which of the following is a step in the Growth-Driven Design website hierarchy?

A) Personalization
B) Value
C) Conversion Rate Optimization
D) All of the above

15)

True or false? At the Asset step of the website hierarchy, your team focuses on purchasing more server assets to increase the speed and reliability of the website.

A) TRUE
B) FALSE

16)

Which of the following best describes why Audience is the first step in the Growth-Driven Design website hierarchy?

A) The Audience step is not the first step in the Growth-Driven Design hierarchy.
B) You must build an audience on your social media networks that you can market to before making any updates on the website.
C) The website must have a consistent and predictable flow of new visitors before it is worthwhile to run experiments and iterate.

17)

True or false? It is not important to build, research, and finalize a client’s personas until after the website has been launched.

A) TRUE
B) FALSE

18)

Which best describes the purpose of a user journey map?

A) View the path the users are currently taking on the website to get the various conversion points to work to optimize their paths.
B) Identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stage.
C) Understand the steps of the user’s life before, during, and after contact with the company and where the website weaves into it.
D) Understand the steps the user goes through while working with a competitor in order to find areas they are weak at.

19)

True or false? You can skip the Strategy phase and move right to building the launch pad if the client and your team agree that it isn’t necessary.

A) TRUE
B) FALSE

20)

Fill in the blank: ________ are the core elements of the business and website. They help your team develop user research questions, fill in any core gaps, and avoid misaligning strategy with user needs.

A) Business goals
B) Profit and loss statements
C) Marketing visions
D) Fundamental assumptions

21)

You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list?

A) Perform an 80/20 analysis to find the 20% that will make 80% of the impact. After you’ve pulled the 20% to the side, review the items and ask if they are a “must have” or “nice to have” for the launch of the site.
B) Have the client review the items on the wish list and determine their preference on the action items for the website, essentially creating the prioritization for these items.
C) Include all of the items in the launch pad so that you have a full website with everyone’s ideas incorporated.
D) All of the above

22)

True or false? When developing goals, it is not important to measure the baseline and trend to see how the website is currently performing.

A) TRUE
B) FALSE

23)

True or false? When choosing a growth platform, it is important to consider all aspects of growth including Growth-Driven Design, marketing, and sales to maximize client results.

A) True – Incorporating all three areas are key to developing a peak performing program.
B) True – However, if we are only hired to implement Growth-Driven Design, we don’t need to think about marketing or sales.
C) False – We should keep things simple and just use whatever systems the client already has in place.
D) False – You should simply focus on the website platform because the website is the most important activity for driving new business results.

24)

When developing your tool stack, you must have tools to help with which type of user research?

A) Qualitative
B) Quantitative
C) Observational
D) All of the above

25)

According to the training, what is the PRIMARY goal of using team collaboration tools?

A) Develop a collaborative work experience to maximize efficiencies, eliminate friction and delays, and avoid wasted effort.
B) Open the possibility of hiring remote employees from other parts of the world.
C) Build a strong culture with fun and engaging interactions.
D) Develop transparency so the client can review all the comments and conversations we have.

26)

According to the training, how should you evaluate tools for your Growth-Driven Design stack?

A) Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick the tool which is the best fit with that functionality.
B) The best strategy is to find the newest tools on the market as they are at the cutting edge of technology.
C) Use the tools your clients recommend and are already using.
D) Simply use the same tools you have been using with traditional web design.

27)

True or false? Using the proper tool stack can unlock both opportunities to drive better client results and upselling to new services.

A) TRUE
B) FALSE

28)

True or false? It is impossible to build a launch pad website for a large enterprise client.

A) False – In the sales process you will need to convince them to cut out the majority of their content and focus on the important handful of sections.
B) True – They are often too big to make it worthwhile to do Growth-Driven Design with enterprise clients.
C) True – Complex functions like multiple languages, e-commerce, forums, etc. make it impossible to build a launch pad website.
D) False – It is possible. You will likely have to adjust your approach and it will likely take you longer to build, but it will still be quicker than traditional web design.

29)

True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

A) False – The second way to speed up the launch pad website is to limit the client to only one revision on all content and designs.
B) True – To ensure a quick launch, remove all of the content except the most important sections.
C) False – Cutting down the amount of content on the site is only one of many options for speeding up a launch pad website. The options you use will be specific to each individual client.
D) True – Most of the content on a website is not critical to the success of the site so it is better off to simplify and delete it.

30)

Fill in the blank: The goal of a launch pad website is to get “out of our bubble” by quickly launching a website while balancing ___________, in order to start collecting real-user data so we can make more informed decisions.

A) opinions and ideas of the team
B) quality work and client happiness
C) three rounds of client revisions
D) technology updates

31)

True or false? Every page on the website should follow the exact same process when being built.

A) TRUE
B) FALSE

32)

Last week you launched a client’s launch pad website. Where should your team focus its time immediately after the launch?

A) Building assets
B) Harvest period activities
C) Persona development
D) Journey mapping

33)

Which of the following is NOT a good way you could speed up the building of a launch pad website?

A) Adopt SCRUM methodology to speed up your internal efficiencies.
B) Prioritize the 20% of the wish list items that will make 80% of the impact.
C) Build the site as quick as possible, regardless of quality.
D) Develop a streamlined process to focus time where it will make the most impact.

34)

According to the training, which of the follow is NOT part of the harvest period?

A) Rapid updates based on initial user feedback
B) Industry-vetted tactics
C) Building word of mouth with your promoters
D) High impact wishlist items that didn’t make the launch

35)

You are talking to an existing client who you built a website for eight months ago. The website is performing well, but they love the idea of Growth-Driven Design and want you to put together a proposal. Based on this scenario, choose the BEST approach for how to handle the launch pad website.

A) It is best to start over from scratch and build a brand new launch pad website.
B) Growth-Driven Design is probably not a good fit for this client because their website is already performing well.
C) Complete any of the strategy steps you may have not already completed to ensure you have a solid foundation. Once complete, you will move directly to the continuous improvement phase using their existing website to iterate off of.
D) Because they already have a website, you can skip the strategy and launch pad phases and move directly to the continuous improvement phase.

36)

True or false? A launch pad website is a half-built website.

A) False – We take the time to fully build out a big, robust website with all the feature we think your users may like.
B) True – We can launch a half-built website and finish the rest of the build once it is live.
C) False – It is a full website that will both look and perform better than your current website. However, it will not be perfect, because there is no such thing as perfect.
D) True – In order to launch the site quickly, we will be cutting out the majority of the website’s current content.

37)

In which step of the continuous improvement cycle do you host the “summit meeting”?

A) Learn
B) Transfer
C) Build
D) Plan

38)

What is the goal of the “learn” step?

A) Make recommendations to other teams on how to best to solve the user’s challenges.
B) Interview at last five users to help answer questions about their challenges.
C) Reflect on your experiments in order to gain a deeper understanding of your users so we can make smarter future decisions and drive more value.
D) Teach users about your products and services so they can learn the benefits of them.

39)

While going through the continuous improvement cycles, where should you focus your time and energy?

A) Brainstorming for the next cycle
B) Filling out the fundamental assumptions chart
C) Developing high-quality photos and videos
D) Improving the hierarchy the website step you’re currently at

40)

What is the goal of the “transfer” step?

A) Transfer the client onto a new software platform that is a better fit for their needs.
B) Transfer inactive users to the archive as they are no longer engaged with your marketing.
C) Help other teams improve their efforts by informing them of your user learnings (and vice versa).
D) Find complementary businesses and transfer links between websites to help improve referral traffic and SEO authority.

41)

How many continuous improvement cycles should you run on each website hierarchy step?

A) It is recommended to run a maximum of ten cycles at each one of the hierarchy steps
B) It is recommended to run a maximum of three cycles at each one of the hierarchy steps.
C) You should run as many cycles as it takes to reach the predetermined focus metric goal of that step.
D) The continuous improvement cycles are not connected to the website hierarchy.

42)

True or false? When picking which action items to implement in your continuous improvement cycles, the vast majority of them should be aimed at moving the current focus metric up.

A) TRUE
B) FALSE

43)

How do you determine which action items to work on in any given cycle?

A) Select the action items based on which team members have the capacity to complete them
B) Selecting action items that are the quickest to implement regardless of their impact.
C) Prioritize based on highest impact score and lowest effort required to implement them.
D) Put any client requests at the top and push everything else until later.

44)

According to the training, how many user interviews should you conduct in order to not over-spend your time and energy and start to see patterns in the responses?

A) 42433
B) 42496
C) 42592
D) 15-18

45)

According to the training, what are the MOST important factors you should think about when choosing the best research method(s)?

A) The only consideration is how quickly you need the information.
B) Your personas, the industry you are focusing on industry, and when you are asking.
C) Who you are asking, different time zones, sample size, and how quickly you need the information.
D) The question you are trying to answer, who you are asking, when you are asking, how deep you need to dig for answers, and how quickly you need the information.

46)

According to the training, what are the best options for testing a hypothesis on a site that has low traffic, under 3,000 visits?

A) Testing your hypothesis is not very important unless you are a large enterprise website with millions of visitors.
B) First focus on driving traffic to the site in the “audience” step of the website hierarchy. Then you can look at pre- and post-implementation behavior using cohort and/or event reporting along with multiple qualitative sources to build confidence that the changes are having the intended im
C) Set-up split tests and let them run for a few months until you have a big enough sample size to hit statistical significance.
D) Run split tests even if you can’t hit statistical significance because it will still give you an answer of which variation will perform better over the long-term.

47)

Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site.

A) 1,000-2,000 visitors
B) 3,000-5,000 visitors
C) 2,000-2,500 returning visitors
D) 500K-600K unique visitors

48)

According to the training, what is the correct order on which to conduct the research process?

A) Research, Brainstorm, Experiment, Repeat
B) Experiment, Research, Brainstorm, User Questions
C) User questions, Research, Brainstorm, Experiment
D) User questions, Experiment, Brainstorm, Implement

49)

Fill in the blank: You are training a new team member on the research and brainstorming process. Your teammate asks you, “Why are the user questions the first step in the process?” You respond with, “Starting with creating user questions help us _______.”

A) better communicate expectations between the users and the client
B) focus our research efforts in the right areas and will help determine the best research methods
C) scope the number of action items we implement in that cycle
D) determine which action items we should test and which ones should simply be implemented

50)

According to the training, what is the MINIMUM number of hours you should have in a retainer including only Growth-Driven Design services?

A) 5 hours
B) 10 hours
C) 20 hours
D) 50 hours

51)

True or false? It is important that you list the tools being used in the engagement on separate line items within the proposal.

A) TRUE
B) FALSE

52)

According to the training, what is the AVERAGE number of hours a Growth-Driven Design services retainer should include?

A) 5-10 hours
B) 10-20 hours
C) 35-65 hours
D) 50-80 hours

53)

Can you implement Growth-Driven Design with clients who have small budgets?

A) No – Small companies move too slow to support the continuous improvement cycles of Growth-Driven Design.
B) Yes – You will only do quarterly improvement cycles which will focus on general updates and maintenance.
C) Yes – You will need to adjust the engagement and set the right expectations on the results they can expect based on budget.
D) No – You should only work with clients who have large enough budgets to ensure you’re making enough revenue to grow your agency.

54)

True or false? To help clients achieve peak results, you should package Growth-Driven Design, marketing, and sales enablement into one retainer.

A) False – Sales enablement services are not an important for helping clients grow their businesses.
B) True – All three services are interconnected and must work together for peak results.
C) False – Marketing and sales enablement services are not an important for helping clients grow their businesses.
D) True – All three are important, however, marketing and sales enablement will not make an impact until the second year of the engagement.

55)

According to the training, how should you determine your “strategy phase” pricing?

A) Do your best to guess the pricing. It does not matter if you’re accurate because you will make it back in the on-going services.
B) The strategy phase should be 35% of the launch pad website cost.
C) Have your services team develop a standard strategy process with a set price.Then adjust according to the type and size of client and the services included in their engagement.
D) Most clients do not need strategy help, it is common that you can skip the strategy phase completely.

56)

Is it possible to use a value-based pricing system with Growth-Driven Design?

A) No – Value-based pricing does not work for agencies.
B) Yes – Although, it is only suggested if you are managing the entire process from Growth-Driven Design, inbound marketing, and sales enablement.
C) Yes – But only if the cost per lead is more than $500 otherwise it will not be viable for your agency.
D) No – There is no way to track the value you are creating so it is impossible to charge based on value.

57)

According to the training, what is the BEST long-term strategy for generating a consistent and predictable lead source for your sales team?

A) Invest in developing an inbound marketing program to market your own agency and treat yourself like your own best client.
B) Build a robust referral program to gain new referrals from existing clients.
C) Pay for a Google Adwords program and continuously optimize around the keywords your personas are likely searching for.
D) Focus on developing a large social media following and promote your services to your audience.

58)

True or false? Only large, enterprise companies are a good fit for Growth-Driven Design.

A) True – Only enterprise companies have the time and resources to dedicate to a Growth-Driven Design program.
B) False – Growth-Driven Design works for any company in any industry, however, you may have to adapt your approach to best fit the client.
C) True – Only enterprise companies have a need for continuous improvement on their website.
D) False – Growth-Driven Design works well for both medium and enterprise sized companies, however, it does not work for small companies due to low budgets.

59)

According to the training, where is the best place to prospect potential clients for your first Growth-Driven Design retainer client?

A) Buy an email list of companies that fit your target persona and email them with a website assessment offer.
B) Search the internet for companies in your area of specialty who have poorly designed websites and reach out to them directly.
C) Develop a Google Adwords campaign to target web design and Growth-Driven Design related searches.
D) Review your existing client list and look for those who could benefit from Growth-Driven Design.

60)

In which of the following scenarios would it be a good idea to pitch both traditional web design and Growth-Driven Design and allow prospects to choose? Choose the BEST option.

A) The prospect’s business is focused on a boring, slow-moving industry.
B) The prospect who is unsure about Growth-Driven Design because they don’t fully understand why the process is better.
C) The prospect needs two websites built for two different divisions of the company.
D) The prospect loves the Growth-Driven Design concept, but you are pitching against two traditional web design agencies.

61)

Why is the overall cost of Growth-Driven Design higher than traditional web design? Choose the BEST explanation from below.

A) More people are involved in a Growth-Driven Design engagement than traditional web design.
B) Not as many agencies are offering Growth-Driven Design which allows you to charge more for the service.
C) The overall cost is higher because the client is getting more value from the months of continuous improvement after the initial launch.
D) The websites are often much larger when using Growth-Driven Design and take more time to build.

62)

True or false? Using a point-based system with Growth-Driven Design retainers makes the process more confusing and is not recommended.

A) TRUE
B) FALSE

63)

Is it possible to break up the quote and give a fixed price the strategy and launch pad phases separate from the continuous improvement phase?

A) No – You should not sell a fixed price, rather, you should charge for time and materials.
B) Yes – This is the only way you should quote Growth-Driven Design engagements.
C) Yes – This approach typically works best for medium sized companies and websites.
D) No – We do not want to complicate and confuse the prospect. It is best to simply have one monthly amount.

64)

You’re explaining the Growth-Driven Design methodology to a prospect. Overall they love the methodology, however, they ask you, “I don’t want a half-built website to start”. What is the BEST response to your prospect?

A) “No problem. We can build your website using traditional web design and then move to the continuous improvement phase after it’s live.”
B) “The launch pad website is a fully built website, we just need to cut out many of the pages to ensure we can launch quickly.”
C) “It is ok if the website is not complete because we can always build onto it after it launches because we have an on-going service retainer.”
D) “The launch pad website is a complete website that will both look and perform better than your website today. However, it is not the end-all-be-all and will not be perfect, because there is no such thing as perfect.”

65)

You are talking to a prospect who is not currently interested in marketing services. They only want help building a new website. Should you continue to try and close them as a client?

A) No – Website work is often not profitable and will not help your agency grow.
B) Yes – As long as you set the right expectations, you can start them on a Growth-Driven Design only retainer and look to upsell them into marketing services later down the road.
C) No – Only building the website is a waste of time and will not likely result in any future business.
D) Yes – You should only sell them the traditional web design process, though.

66)

Which of the following is the BEST question to ask your prospects in the sales process in order to understand their pain points they’ve experienced in the past?

A) “Did you involve a user experience designer in your last website redesign?”
B) “How much did your previous redesign cost?”
C) “When was the last time you did a website redesign for your business?”
D) Tell me about your previous website redesigns? What went well and not so well?

67)

Which of the following is the BEST strategy for managing both Growth-Driven Design and traditional web design clients at the same time?

A) Create two different pods for each process and run them as two independent units with two different processes.
B) Work on traditional web design clients projects the first and third weeks of the month and Growth-Driven Design clients on the second and fourth.
C) Subcontract all of the traditional web design so you can focus on the Growth-Driven Design engagements.
D) Encourage your team to run both processes at the same time and simply get better at adjusting between the two.

68)

Fill in the blank: When you are starting to work with a new subcontractor or agency partner, the BEST type of work to give them as their first engagement is/are ________.

A) “a small, internal project on your own agency’s website”
B) “a new client’s launch pad website”
C) “action items from an existing client’s continuous improvement cycle”
D) “these are all good, possible options”

69)

Which of the following is NOT a best practice for updating your agency’s process?

A) When first starting your GDD program, build some padding into the schedule to account for the learning curve.
B) Host weekly reflection meetings to find areas of the process to improve.
C) Build a different process for each pod so they can have their own workflow.
D) Make the transition fun, exciting and empower the team to take ownership in the process.

70)

True or false? If you do not have the in-house talent needed to execute Growth-Driven Design, you can partner with another agency who has complementary services to your own.

A) TRUE
B) FALSE

71)

True or false? You should only have one subcontractor or partnering agency so that you can focus your time and energy with them and develop one, strong relationship.

A) TRUE
B) FALSE

72)

According to the training, your team should have a two-hour meeting every _____ days prior to the end of the contract to brainstorm the next 12 months.

A) 14
B) 21
C) 60
D) 120

73)

According to the training, which of the following BEST describes the reports presented in the State of the Union?

A) A high-level review of the progress made since the start of the engagement.
B) Very detailed breakdown of all the experiments, numbers and metrics from the previous two cycles to show trending over time.
C) An overview of the previous cycle’s action items, cycle impact, and next steps, and a high-level view of the overall program.
D) A breakdown of the hours that were used in the previous cycle and how many hours remain in the engagement.

74)

What is the PRIMARY goal of the renewal meeting?

A) Talk to them about pricing and packaging options for the second year of the engagement.
B) Get the client excited about all of the possibilities in the next twelve months.
C) Have the client resign the contract by the end of the meeting.
D) Finalize if there should be a new launch pad website in year two.

75)

Fill in the blank: Reporting your progress to the client is done in the ______ step of the continuous improvement cycle?

A) Transfer
B) Learn
C) Build
D) Plan

76)

What is the goal of the “plan” step in the cycle?

A) To design and develop new features for the website
B) To determine the most impactful action items to implement to get closer to the focus metric goal
C) To get face-time with the team and the client
D) To reflect on the previous cycle

77)

True or false? The State of the Union should be a two-way, open conversation including the client and the entire team.

A) True
B) False

78)

Which statement BEST describes what Growth-Driven Design is?

A) A web design process that is geared towards limiting the need for on-going improvement by adding extra time and effort up-front to make the website
B) An approach to web design that is based on listening and adapting to the business leader’s wants, needs, and desires.
C) A smarter approach to web design that reduces the headaches of traditional web design, maximizes results, and informs other parts of the business.
D) None of these describe Growth-Driven Design.

79)

What is a major challenge with the traditional web design process?

A) Decisions are based on assumptions
B) Projects often launch behind schedule
C) After launching the site, there are minimal updates over the next two years.
D) All of the above

80)

According to the training, which of the following is the proper order when solving challenges with the Growth-Driven Design mindset?

A) Dig into user challenges, brainstorm solutions for those challenges, align and prioritize the solutions with the business, and determine the features that will best bring the solution to users.
B) Collect requirements from the client, brainstorm the features based on requirements, build those features, and measure their impact.
C) Look at what worked well for previous clients, replicate the previously successful activities, and make improvements based on the requests from the client.
D) Review challenges, find industry best practices, build those best practices, collect revisions from the client and updated based on revisions.

81)

Your launch pad website is now live and you are moving into the continuous improvement stage of the Growth-Driven Design Methodology. Which of the following frameworks helps provide focus to the team, sets clear expectations, and helps track and measure progress?

A) Client mapping document
B) GDD Website Hierarchy
C) Journey map
D) Fundamental assumptions

82)

Which of the following best describes what a focus metric is?

A) Another name for business revenue.
B) The metric your team should not focus on because it is distracting and pulls away from more important metrics.
C) A single metric that is a direct measure of if you are moving towards your goal.
D) A single metric that measures the length of the entire engagement from the start of the strategy to the end of the continuous improvement phase.

83)

Which statement best describes what a buyer persona is?

A) A description of demographic characteristics of people you’d like to target.
B) The most recent lead to convert into a paying customer.
C) A semi-fictional representation of your ideal customer.
D) A report which combines the items that an average buyer purchases in a year.

84)

Based on the training, which of the following is NOT important to set in the Goals step?

A) Omissions
B) Number of high impact pages on the website
C) Engagement success factors
D) SMART goals

85)

Which of the following is NOT true of an all-in-one platform?

A) Opens the door for upselling new value-add services
B) Avoid data loss between multiple tools
C) Avoid using all-in-one unless it is with an e-commerce client
D) Help to improve the team efficiencies

86)

What is the difference between a “discovery question” and a “user question”?

A) A discovery question is used internally by your team. User questions are asked to users to help answer the discovery question.
B) Discovery questions and user questions are the same thing.
C) A user question is the first question that you ask a user. A discovery question is the follow-up questions used to dig deeper.
D) A discovery question is answered by secondary research. A user question is answered by primary user research.

87)

Which of the following BEST describes the purpose of the connect call?

A) Open the lines of communication with qualified leads by providing relevant and helpful information while learning more about their business.
B) Connect with qualified leads to explain your services and see if they have any interest in working together.
C) Find out who the decision-maker is and schedule a sales call with them.
D) All of these are done on the connect call.

88)

According to the training, what are the primary roles of the strategist?

A) Work with the client to create content for the site, develop wireframes, and manage all of the subcontractors.
B) Ensure the most impactful items are being worked on, lead client and team communication, and project management of the cycle and individual tasks.
C) Perform the user research, interpret the results into action items the team can then implement, and set up the tests to validate each action item’s hypothesis.
D) Organize all of the meetings, develop the reports, and work to upsell the client into additional value-add services.

89)

To avoid inefficiencies, what is the MAXIMUM number of team members your should have in a single pod?

A) 3
B) 5
C) 7
D) 10

90)

Fill in the blank: Traditional web design is ____. Growth-driven design is____.

A) macro, micro
B) top-down, bottom-up
C) designer-driven, user-driven
D) cycled, waterfall

91)

According to the training, how many user interviews should you conduct in order to not over-spend your time and energy and start to see patterns in the responses?

A) 3-4
B) 5-6
C) 8-10
D) 15-18

92)

True or False? Adding incentives in the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

A) True
B) False

 

93)  

According to the training, what skill sets are in the three-person Growth-Driven Design pod?

  1.  A)  Designer, developer, and project manager
  2.  B)  Copywriter, designer, and developer
  3.  C)  Developer, marketer, and project manager
  4.  D)  Strategist, user experience, and designer/developer

 

 

94)  

How many action items should you aim to complete in any given cycle?

  1. A)  The general rule is to complete a minimum of five action items per sprint to continue the momentum going.
  2. B)  You should only focus on just completing the top, highest impact action item.
  3. C)  Start at the top of the wish list and select as many action items as you can complete based on the effort required by each item and the size of the engagement the client is in.
  4. D)  The number of action items you complete will depend on how busy you are with other client work. The slower you are, the more action items you can complete.

 

 

 

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Related keyword:

the ________ focuses on the user’s experience with the website.

Filed Under: Hubspot Growth-Driven Design Agency Exam Answers

Which of the following metrics would most strongly suggest a poorly performing landing page?

June 7, 2016 By CertificationAnswers

Which of the following metrics would most strongly suggest a poorly performing landing page?

 

  • A) Bounce Rate > 90%
  • B) % New Visits > 90%
  • C) Avg. Session Duration > 5 minutes
  • D) Bounce Rate <90%
  • E) None of these answers

 

https://www.youtube.com/watch?v=FWURs7Aq0hA

 

 

Filed Under: Google Analytics Individual Qualification Exam Answers

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