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A client who wants to advertise before, during, or after popular videos on the Google Display Network (GDN) should:

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A client who wants to advertise before, during, or after popular videos on the Google Display Network (GDN) should:

 

 

  • A) create a video ad campaign
  • B) bundle display ads for each target audience
  • C) add a call-to-action (CTA) overlay to video ads
  • D) add the keyword “video” to relevant campaigns

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? 2

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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

 

A) View-through rate (VTR), cost-per-view (CPV), and follow-on views

B) View-through rate (VTR) and cost-per-click (CPC)

C) The targeting options that were used

D) Clickthrough rate (CTR) and cost-per-click (CPC)

 

Explanation:

 

View rate, cost-per-view and follow-on views are important metrics if you are running branding campaign.

 

So, you’ve uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example:

  • If you find that your video ad’s view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate.
  • If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV.
  • If you’re not achieving your clickthrough rate (CTR) or CPV goals (and are paying much less), you can consider increasing your CPV or CTR.

Read more here: https://support.google.com/partners/answer/3013684

 

https://www.youtube.com/watch?v=KQ-MFI0m6Gg

 

You can see average video-view duration metrics in the:

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You can see average video-view duration metrics in the:

 

  • A) YouTube Analytics “Audience retention” tab

 

  • B) reports in AdWords

 

  • C) Google Analytics metrics

 

  • D) campaign tab in AdWords

 

Explanation:

You can use the Audience retention report to get an overall measure of how well your video keeps its audience. Use the report to see:

  • Average view duration for all videos on your channel
  • Top videos or channels listed by watch time
  • Audience retention data for a specific video for different timeframes
  • Relative audience retention for a video compared to the YouTube average for similar videos

Read more here: https://support.google.com/youtube/answer/1715160

Initial remarketing list size for AdWords for video campaigns includes users from the last:

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Initial remarketing list size for AdWords for video campaigns includes users from the last:

 

 

  • 15 days.
  • 540 days.
  • 30 days.
  • You cannot include visitors from past days.

 

Explanation:

You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing” By reinforcing your message with people who have already seen your videos or channel, you’re more likely to succeed in increasing your return on investment. You can set a membership duration for how long a visitor or user stays on your list. Visitors or users are removed from your list by the time their membership duration expires, unless they use your website or app again (in this case the clock is reset for the duration you’ve set). Default duration is 30 days while maximum durations could be 540 days.

Read more here: https://support.google.com/adwords/answer/2472738?hl=en

 

https://www.youtube.com/watch?v=wLg8e4-dNZk

 

Related keyword:

 

Initial remarketing list size for AdWords for video campaigns includes users from the last