CertificationAnswers

 

 

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

 

• the frequency at which an ad is shown for a given user
• country of residence of users who have seen their ad
• the site URL where users have seen their ad
• Internet Protocol (IP) addresses of users who have seen their ad

 

https://www.youtube.com/watch?v=mB4WAHALSc4

 

Jackie is an advertiser who wants to target by using both remarketing and Product Listing Ads. What is the best targeting strategy for Jackie?

 

 

• A) Create two campaigns: one targeted to “Remarketing” and the other targeted to “Shopping”
• B) Create two ad groups: one targeted to “Remarketing” and the other targeted to “Shopping”
• C) Create one ad campaign targeted to both “Remarketing” and the other targeted to “Shopping”
• D) Create one ad groups targeted to both “Remarketing” and the other targeted to “Shopping”

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

 

 

• A) Ad Rotation
• B) IP Exclusion
• C) Ad Scheduling
• D) Frequency Capping

Christina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using Adwords Conversion tracking. Which bidding strategy is best for Christina?

 

 

• A) Cost-per-view (CPV)
• B) Cost-per-day (CPD)
• C) Cost-per-impression (CPM)
• D) Cost-per-click (CPC)

 

A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

 

 

A) track the IP addresses of the users who saw the ad

 

B) measure the number of conversions that are associated with ad impressions

 

C) track the number of users who saw the ad but did not convert

 

D) measure the number of potential clicks that are associated with ad impressions

 

In order to run a display ad through AdWords, a campaign must be opted into:

 

 

• A) the Search Network
• B) The Google Display Network
• C) cost-per-thousand impressions (CPM) bidding
• D) demographic targeting