CertificationAnswers

Which is a benefit of using the Ad gallery to create an image ad?

 

 

• A) Automatically adjust image content based on campaign performance
• B) Automatically create image ads from existing text copy
• C) Ability to extend reach of a display campaign to Google search partners
• D) Ability to choose from pre-existing design templates

Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Anna?

 

• Cost-per-view (CPV)
• Cost-per-click (CPC)
• Cost-per-day (CPD)
• Cost-per-impression (CPM)

 

https://www.youtube.com/watch?v=mMlSd1vTstw

 

Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?

 

 

• A) Keyword Planner
• B) Display Campaign Optimizer
• C) Conversion Optimizer
• D) Display Planner

True or False: An advertiser can target YouTube homepage on mobile devices via AdWords

 

 

• A) TRUE
• B) FALSE

 
John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?

 

 

• A) User behavior has changed on the videos or channel being targeted

 

• B) The Quality Score of the campaign has increased

 

• C) There was in increase in searches performed on Google on keywords that John has placed bids

 

• D) John’s “Search Campaign” hit the daily budget

 

 

Display inventory on the Google Display Network can come from AdSense or:

 

 

• A) Right Media
• B) AdWords
• C) Teracent
• D) The DoubleClick Ad Exchange