CertificationAnswers

The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

 

A) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”

B) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is example.com/home

Which of the following suggest a poorly performing landing page?

 

 

A) Bounce Rate < 90%

B) Bounce Rate > 90%

C) % New Visits < 90%

D) % New Visits > 90%

E) None of these answers

Which of the following would you use to exclude rows with fewer than 10 visits?

 

 

A) secondary dimension

B) primary dimension

C) table filter

D) table sort

E) pivot table

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply

 

 

A) utm_term

B) utm_medium

C) utm_content

D) utm_source

E) utm_campaign

Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply

 

 

A) Real-Time

B) Dimension Widening

C) Intelligence

D) Measurement Protocol

E) Cost Data Import

Generally, the recommended best practice is to set up one Google Tag Manager Account

 

 

A) for every Analytics view

B) for every site you want to track

C) for your company

D) for every person who will have access to Analytics