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In order to set up commerce tracking, you need to _____. Select all that apply

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In order to set up commerce tracking, you need to _____. Select all that apply

 

A) Add commerce tracking JavaScript to your receipt page or “transaction complete” page

B) Add an commerce campaign variable to your URLs

C) enable ecommerce tracking in at least one of the views for a property

D) have linked an AdWords account with your Google Analytics account

An advertiser who wants to target specific categories of video content on the Display Network should:

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An advertiser who wants to target specific categories of video content on the Display Network should:

 

 

  • A) add the keyword “video” to the campaign
  • B) add a remarketing list to the campaign
  • C) use AdWords for video
  • D) create a Search Network with Display Select campaign

 

https://www.youtube.com/watch?v=s3aArGUZLis

 

True or False: The standard banner size supported by YouTube is 300×250.

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True or False: The standard banner size supported by YouTube is 300×250.

 

  • A) True
  • B) False

 

Explanation:

YouTube In-video overlay ads are 480×70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages. The overlay ad appears when user initiates video play. You can optionally include a 300×250 companion display ad.
Read more here: https://support.google.com/displayspecs/answer/187095

True or False: Advertisers can implement a remarketing tag for mastheads

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True or False: Advertisers can implement a remarketing tag for mastheads

 

  • A) True
  • B) False

 

Explanation:

 

  • Remarketing on Impression: Only AdWords remarketing tags will be accepted. Implementation should be done in the layout and called only after completion of initial load.
  • Remarketing on User Click: Either AdWords or Floodlight remarketing tags will be accepted. Implementation should be done in the layout upon any and all clicks to the unit.

Read more here: https://support.google.com/displayspecs/answer/6244603