Certification Answers

We help you to pass your exams

EN FR ES DE IT PT RU PL NL TR JA

CertificationAnswers

Frequency capping counts include:

By

Frequency capping counts include:

 

 

  • A) only impressions that led to clicks
  • B) all impressions, including those that weren’t viewable
  • C) all impressions appearing in an ad position of “1”
  • D) only impressions that were viewable

 

Explanation:

 

Most tutorials give you a wrong answer to this question. Frequency capping counts all impressions , not only viewable. And only impressions appearing in the first ad position.

 

Source

 

https://www.youtube.com/watch?v=VioN2nRv3Is

 

 

TrueView campaigns can help advertisers optimize for:

By

TrueView campaigns can help advertisers optimize for:

 

  • A) conversions
  • B) views and engagements
  • C) clicks
  • D) impressions

 

Explanation:

 

TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. You can create and manage your TrueView campaigns in AdWords, using the “Video” campaign type. With TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. You’re only charged when viewers watch or interact with elements of your video. There are two types of TrueView ads: in-stream and video discovery.

Source

 

Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you tailor your ads to better achieve specific advertising goals, such as driving app installs, product purchases, or visits to your website.
Read more here: https://support.google.com/adwords/answer/150471

 

https://www.youtube.com/watch?v=vlBsld0sosU