CertificationAnswers

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

 

 

• A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
• B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
• C) None of these options are correct
• D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

 

 

• A) a CPM
• B) an effective CPM
• C) an effective CPM conversion
• D) a CPM conversion

Which best describes the “Optimize” ad rotation setting in AdWords?

 

 

• A) The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions
• B) The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
• C) The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often
• D) The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page

A lower CPA does not necessarily indicate higher profit. Why?

 

 

• A) A lower CPA may be due to changes in CPC bidding
• B) A lower CPA may also have lower sales volume, reducing overall profit
• C) A lower CPA may be due to additions in negative keywords
• D) A lower CPA may be due to changes in network distribution

 

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

 

 

• A) Impressions

 

• B) Conversions

 

• C) Transactions

 

• D) Placements

 

 

With social extensions, how are +1s calculated for your ad and Google+ page

 

 

• Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
• Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
• Only +1s from your Google+ page are showing in the count that is visible on your ad
• Only +1s from your ads are calculated, your Google+ page is considered a separate campaign