CertificationAnswers

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

 

 

• A) Assign unique keyword URLs to each keyword
• B) Evaluated the site design for improvements
• C) Add negative keywords to the ad group
• D) Add more relevant keywords to the ad group

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

 

 

• A) Include location targeting to narrow the reach of your ads
• B) Include plurals, misspellings, and other variants of your keywords
• C) Include negative keywords to refine your placement
• D) manage your keyword performance at the ad group level

Quality Score and Ad Rank are calculated:

 

 

• A) Every time your ad is eligible to serve on a Display Network page
• B) Every time someone does a search that triggers your ad
• C) A few times a day, based on your ad scheduling settings
• D) Every time you change your CPCs within your account

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

 

 

• A) Automatically adjust your daily budget to serve less ads on Google Display Network pages.
• B) Use data from the Display Network auction to revise the cost of your Search ads
• C) Automatically reduce your cost-per-click bids on the Google Display Network
• D) Send notification that your bids should be adjusted

What is the impact of poor landing page quality on an ad group?

 

 

• A) The keywords in the ad group will be paused
• B) The ads in the ad group will be disapproved due to low Quality Score
• C) The keywords in the ad group will have a lower Quality Score.
• D) The entire campaign will be paused

You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

 

 

• A) Whether your payment method is credit or debit
• B) The number of tracking codes installed on your website
• C) The number of websites on the internet
• D) The volume of traffic available for the keywords you are targeting