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What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

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What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

 

A) Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.

 

B) Ads will show each time a user searches on the advertisers keywords, but only during specified time periods

 

C) Ads will not show every time a user searches on the advertisers keywords

 

D) Ads will never show when a user searches on the advertisers keywords

 

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

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A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

 

 

  • A) change the access levels of other users.
  • B) delete the account
  • C) invite others to access the account.
  • D) see average cost-per-click (CPC) costs.

By adding managed placements to a Display Network campaign – you can show your ad:

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By adding managed placements to a Display Network campaign – you can show your ad:

 

A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.

 

B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select

 

C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content

 

D) on Google owned and operated properties such as Gmail and Google News – that have relevant content for your keywords.

 

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

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In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

 

 

  • A) the quality of your image
  • B) the quality of your landing page
  • C) the maximum CPC of the keyword that triggered an ad.
  • D) your daily budget

A keyword with very low clickthrough rate (CTR) will usually receive:

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A keyword with very low clickthrough rate (CTR) will usually receive:

 

 

  • A) more impressions on the Google Display Network
  • B) impressions only on the Google Search Network
  • C) a low average cost-per-click (CPC) on Google search.
  • D) a low Quality Score on the Google Search Network

 

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