CertificationAnswers

Digital analytics is

 

 

• A) all of these answers are correct
• B) the analysis of quantitative data from your business
• C) the analysis of data from your business and the competition
• D) the analysis of qualitative data from your business
• E) a process of continual improvement of the online experience

Which of the following technologies on your site influence how you implement Analytics?

 

 

• A) responsive web design
• B) Flash and AJAX events
• C) query string parameters
• D) All of these answers are correct.
• D) server redirects

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

 

 

• A) 5
• B) 1
• C) 2
• D) zero

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

 

 

• A) Hour of Day
• B) Placements
• C) Campaigns
• D) AdWords Keywords
• E) Destination URLs

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?

 

 

• A) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
• B) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

 

 

• A) Browser
• B) All of these dimensions
• C) Device Category
• D) None of these dimensions
• E) Language