CertificationAnswers

What is the purpose of the URL builder?

 

 

• A) to optimize landing pages
• B) using the URL builder is required in order to track AdWords visits
• C) to generate a URL with tracking parameters
• D) to generate the URL tracking parameters that need to be appended to an organic search result

 

Explanation: The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature.

You can read more here: https://support.google.com/analytics/answer/1033867?hl=en

 

https://www.youtube.com/watch?v=tYyRCMjLnnA

 

 

Which of the following Channels is part of the Default Channel Grouping?

 

 

• A) Display
• B) Social
• C) Organic
• D) All of these are part of the Default Channel Grouping.
• E) Direct

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

 

 

• A) selling products or services
• B) all these options are equally relevant as business objectives for content publishers
• C) encourage engagement and frequent visitation
• D) collecting user information for sales teams to connect with potential leads

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

 

 

• A) Assisted Conversion Value
• B) Conversion Rate
• C) non of these metrics
• D) First Interaction (Click) Conversions

Which of the following Behavior metrics shows the number of sessions that included a view of a page?

 

 

• Unique Visits
• Visits
• Bounce rate
• Pageviews
• Unique Pageviews

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

 

 

• A) Custom Reports
• B) Segments
• C) Data Import
• D) Annotations
• E) Analytics Intelligence