CertificationAnswers

Which of the following are “hit” types tracked by Google Analytics?

• A) events
• B) pageviews
• C) transactions
• D) all of these answers are correct

Using filters, you can ________.

• A) include data in a view
• B) exclude data from a view
• C) All of these answers apply
• D) change how the data looks in your reports

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

A) Campaign and Ad Content

B) Source and Medium

C) Campaign and Medium

D) Source, Medium, Campaign, and Ad Content

You can combine a metric X with a dimension Y in Google Analytics

• A) if X and Y have the same scope
• B) as long as sampling is not required
• C) if X and Y are in the same channel grouping
• D) if X and Y have been precalculated together in an aggregate table
• E) If X and Y have the same campaign

Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with a hit-level dimension like Page.

Read more here: https://support.google.com/analytics/answer/1033861?hl=en

https://www.youtube.com/watch?v=3ZGi7hDgsFo

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

• A) Last Interaction model
• B) First Interaction model
• C) Linear model
• D) Last Non-Direct Click model

https://www.youtube.com/watch?v=XjbIYQt3g00