CertificationAnswers

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

 

 

• Destination URL
• Keyword
• Campaign
• Ad Group
• Placements

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

 

 

• A) Search Engine Optimization report
• B) Site Search report
• C) Keyword report
• D) Affinity Categories

What is the hierarchy of the Google Analytics data model?

 

 

• A) Sessions > Users > Interactions
• B) Interactions > Users > Sessions
• C) Users > Sessions > Interactions
• D) Sessions > Visitors > Interactions

Which of the following are examples of Sources?

 

 

• A) google
• B) mail.google.com
• C) All of these are possible Sources.
• D) (direct)
• E) example.com

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

 

 

• A) JavaScript tracking code
• B) Google Analytics mobile SDK
• C) any of these would be appropriate
• D) Campaign Tracking parameter
• E) Measurement Protocol

 

https://www.youtube.com/watch?v=YPFcRqAxhbM

 

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

 

 

• A) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
• B) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
• C) Create a new web property and add the new tracking code to the pages on the subdirectory
• D) Create a new view and apply an advanced filter that deletes page data outside the subdirectory