Which of the following is not a standard campaign parameter?
- A) utm_adgroup
- B) utm_source
- C) utm_campaign
- D) utm_content
Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
- A) traffic by device category
- B) traffic by marketing channel
- C) traffic by geography
- D) All of these answers are correct.
- E) traffic by time of day
You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?
You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?
- A) Real-Time
- B) Annotations
- C) Events
- D) Intelligence
Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
A) revenue and average order value
B) pageviews and bounce rate
C) bounce rate and average session duration
D) pageviews and revenue
Which are the four main parts of the Google Analytics platform?
Which are the four main parts of the Google Analytics platform?
- A) Configuration, Processing, Report, and Recollection
- B) Configuration, Collection, Progressing, and Reporting
- C) Collection, Configuration, Processing, and Reporting
- D) Collection, Processing, Continuation, and Reporting
Which of the following represents a macro conversion for an ecommerce site?
Which of the following represents a macro conversion for an ecommerce site?
- A) a completed sales transaction
- B) a click on a “buy” button
- C) receiving a product inquiry
- D) All of these are macro conversions for an ecommerce site.
- E) collecting a lead