CertificationAnswers

Specifying a goal value allows Google Analytics to calculate ______ .

 

 

• A) Revenue per Click
• B) Average Order Value
• C) Ecommerce Revenue
• D) Bounce Rate

 

Explanation: Assigning a Goal value is optional, we recommend you do so to help monetize and evaluate your conversions. Note that Google Analytics also uses the Goal value data to calculate other metrics like ROAS (Return on Ad Spend). If using a dollar amount as a Goal value doesn’t seem applicable to your site or app, just use a consistent numeric scale to weight and compare your conversions. For example, give low-value Goals a “1” and high-value Goals a “10.”

You can read more here: https://support.google.com/analytics/answer/1012040

 

https://www.youtube.com/watch?v=7Fa8lhDHZfo

 

Which of the following are valid scopes for dimensions?

 

 

• A) user level, session level, hit level
• B) session level, hit level
• C) non of these answers is correct
• D) campaign level, session level, hit level
• E) user level, campaign level, session level, hit level

 

Explanation: Custom dimensions and metrics are set at the property level in a Google Analytics account. You can use them to collect and analyze data that Google Analytics doesn’t automatically track. There are four scopes in custom dimensions, Hit, Session, User and Product.

You can read more here: https://support.google.com/analytics/answer/2709829?hl=en

 

https://www.youtube.com/watch?v=i1tfyCEanvU

 

 

Which of the following would help you to determine the conversion value of a paid keyword?

 

 

1. Multi-Channel Funnels
2. CTR
3. none of these answers
4. Real-Time

• E) CPM

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

 

• To ensure you can always access the original data
• In order to configure Goals
• In order to use a filter for multiple views
• There is no reason to have an unfiltered view

 

or

 

• A) You will need to configure your goals in the unfiltered view
• B) There is no reason to maintain an unfiltered view
• C) Without one unfiltered view, you will not be able to use filter for multiple views
• D) An unfiltered view ensures that the original data can always be accessed

 

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

 

 

• A) You need to start collection Real-Time data.
• B) The average length of videos on your site is 35 minutes.
• C) Users typically spend less than 2 minutes on each page of your site.
• D) The default session timeout length is set dynamically by Google Analytics and you cannot change it.

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

 

 

• A) Intelligence Alerts
• B) Secondary Dimensions
• C) Annotations
• D) Real-Time