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An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

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An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

 

 

Lower bids on keywords with a low clickthrough rate (CTR)

 

Change keyword match types from exact match to phrase match

 

Make changes to improve the components of Quality Score

 

Review impression share data to identify missed opportunities

 

https://www.youtube.com/watch?v=zORxXiWZmvI

 

Explanation: Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.

Read more here: https://support.google.com/adwords/answer/1722122?hl=en

 

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

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Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

 

[£1500 (revenue) – £1200 (cost + AdWords spend)] / £1200 (cost + AdWords spend)

[£150 (sales price) – £1500 (cost)] / £700 (AdWords spend)

£1500 (revenue) / £1200 (cost + AdWords spend)

[£1500 (revenue) – 10 (number of products sold)] / £1200 (cost + AdWords spend)

 

Explanation:

ROI is the ratio of your net profit to your costs. To calculate ROI, take the revenue that resulted from your ads, subtract your overall costs, then divide by your overall costs: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.

Read more here: https://support.google.com/adwords/answer/14090?hl=en

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

By

 

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

 

[US$1500 (revenue) – 10(number of products sold)]/US$1200(cost + AdWords spend)

US$1500 (revenue)/US$1200(cost + AdWords spend)

[US$1500 (revenue) – US$1200(cost + AdWords spend)]/US$1200(cost + AdWords spend)

[US$1500 (revenue) – US$1500(cost)]/US$700(AdWords spend

 

Explanation:

ROI is the ratio of your net profit to your costs. To calculate ROI, take the revenue that resulted from your ads, subtract your overall costs, then divide by your overall costs: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.

Read more here: https://support.google.com/adwords/answer/14090?hl=en

 

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

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What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

 

 

Manual bid changes

 

Forecast data

 

Historical conversion data

 

Test conversions

 

Explanation:

 

Using historical information about your campaign, Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it’s eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your conversion goals.

Read more here: https://support.google.com/partners/answer/2471188?hl=en

 

 

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? 2

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The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

 

Location

 

Campaign medium

 

Device category

 

Interest category

 

 

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

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Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

 

 

www.example.com/thankyou.php

www.example.com/thankyou.html

www.example.com/thankyou/receipt.php

All of these would trigger a goal conversion

 

Explanation: This matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude.

If your website has dynamically generated content, use a Begins with match filter and leave out the unique values.

You can read more here: https://support.google.com/analytics/answer/1116091?hl=en#matchTypes

 

https://www.youtube.com/watch?v=9y8zZqPSEKk

 

Related keyword:

your web property is www.example.com