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You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

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You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

 

£1.70

 

£1.80

 

£2

 

£2.80

 

Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant?

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Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant?

 

A page showing both laptops and desktops

A page showing laptops

A page showing a tablet

A computer store homepage

 

The answer is:

[sociallocker]

A page showing laptops

[/sociallocker]

 

Read more here: https://support.google.com/adwords/answer/2404197?hl=en

https://www.youtube.com/watch?v=vAA85vQO47I

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

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A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

 

 

Reducing prices on his inventory

Adding an extension

Improving a lower-level page on his website

Using the Product Listing Ad format

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

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An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

 

 

20-70% off LCD monitors

 

BUY affordable LCDs

 

**Free** shipping on LCDs

 

Cheap, cheap, cheap monitors

 

 

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

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Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

 

 

Compare average CPA and conversion rate before and after using target CPA bidding

Enable and disable target CPA bidding every other day to observe differences

Install a new conversion tracking code

Monitor overall changes in clicks received

An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this?

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An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this?

 

 

The target CPA bid was higher than the recommended amount

The target CPA bid was lower than the recommended amount

The conversion tracking code snippet was not added to the site

The cost-per-click (CPC) bid was lower than the recommended amount