CertificationAnswers

how would you track visitors coming from an email or newsletter campaign?

 

 

By turning auto-tagging on

Analytics will track visits coming from any campaign automatically

By manually tagging the destination urls of the campaign

It is not possible to track visitors coming from non adwords campaigns

 

The answer is:

[sociallocker]

By manually tagging the destination urls of the campaign

[/sociallocker]

 

https://www.youtube.com/watch?v=rDQoMh2X4_M

 

 

Which of the following metrics is available when Site Search tracking is enabled?

 

Sessions with Search: The number of sessions that used your site’s search function at least once.

 

Search Exits: The number of searches made immediately before leaving the site.

 

Time after Search: The amount of time users spend on your site after performing a search.

 

Search Refinements: The number of times a user searched again immediately after performing a search.

 

All of the above

 

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

 

 

• View filters
• Advanced Segments
• Report filters
• Custom Dimensions

 

https://www.youtube.com/watch?v=8kOpzuy1Glo

 

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

• bounce rate
• session duration
• pageviews
• conversion rate

The User ID feature is commonly used with which of the following website layouts?

 

Users can create an account on your website and log in on all types of devices

 

Users can navigate between your website and multiple subdomains within one session

 

Users must navigate to a 3rd party shopping cart domain to complete a purchase

 

You have content that displays on another domain through an iFrame

Which of the following would prevent destination goal conversions from being recorded?

 

There was a misspelling in the URL of the goal definition.

The tracking code is missing from the conversion page.

The match type in the goal definition is incorrect.

All of these would prevent a destination goal from recording.

 

https://www.youtube.com/watch?v=hBsTWj9JvfY