CertificationAnswers

 

How do you handle data in analytics to gain greater insights into our audience’s behaviour?

• Partition
• Sample
• Segment
• Extract

 

Explanation:

To gain greater insights into your audience’s behavior in analytics, you can segment your data. Therefore, option C is the correct answer.

 

 

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

• A To see personal data about the person who bought from you
• B To understand what is working and what is not
• C To increase your budget to get more traffic
• D To advertise internationally more easily

 

Explanation:

Conversion tracking is a tool that allows you to see what happens after a customer clicks on your ad. By using conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases or phone calls. This information can help you identify which ads, keywords and campaigns are most effective and optimize your bids, ad text and other campaign elements accordingly.

So the answer to your question is B – To understand what is working and what is not.

 

 

In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

Conversion

Dimension

Access

Metric

 

Explanation:

In the world of analytics, tracking the type of device the user accessed your site by is considered a dimension. Therefore, option B is the correct answer.

 

 

In the world of analytics, the time the user spent on your site is considered which type of data?

• Conversion
• Clocking
• Metric
• Dimension

 

Explanation:

In the world of analytics, the time the user spent on your site is considered a metric. Therefore, option C is the correct answer.

 

 

Search engines see the content on a website as written code, how can you help search engines identify the images on your website?

• A Place them well within your text
• B Make them eye-catching
• C Put branding on them
• D Give them descriptive names

 

Explanation:

Search engines see the content on a website as written code. To help search engines identify the images on your website, you should give them descriptive names. Therefore, option D is the correct answer.

 

 

What do website analytics allow you to do?

• Set up advertising accounts to drive continuous improvement
• Understand users behaviour and improve the effectiveness of your digital marketing efforts
• Interact with customers on your website to increase conversion
• Predict your users next move based on previous data

 

Explanation:

Website analytics allow you to understand users’ behavior and improve the effectiveness of your digital marketing efforts. Therefore, option B is the correct answer.