CertificationAnswers

 

When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?

• Bid higher within your SEM advertising account
• Find insights that can help you identify where to make improvements
• Build better social media profiles
• Run advertising in other countries around the world

 

Explanation:

When using web-based analytics tools, by segmenting the data you will be able to find insights that can help you identify where to make improvements. This can include things like identifying which pages on your site are most popular, which keywords are driving the most traffic, and which campaigns are most effective. By segmenting your data in this way, you can get a better understanding of how your website is performing and where you can make improvements.

 

 

How is a spreadsheet defined?

• An interactive computer application for the organisation, analysis and storage of data
• A static collection of related data tables that can be queried to locate specific fields
• A tool for storing large amounts of numerical data, but not text-based data
• A digital balance sheet to keep track of financial transactions

 

Explanation:

A spreadsheet is defined as an interactive computer application for the organisation, analysis and storage of data. It consists of a grid of cells arranged in rows and columns, with each cell containing either text or numerical data. Spreadsheets are commonly used for tasks such as budgeting, financial analysis, and data management.

 

 

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

• A It can enable you to offer discounts that compete directly with your competitors’ pricing
• B It can identify how your offering is different in comparison to your competitors
• C It can give you deeper insight into the market and their approach
• D It can reveal which additional regions you could be operating in so that you can grow your business

 

Explanation:

When defining a strategy for your business, competitor analysis can identify how your offering is different in comparison to your competitors. Therefore, option B is the correct answer.

 

 

When using analytics on your website, what do we mean by the term ‘conversion’?

• The act of a user coming from a certain geographical location
• The act of a user spending a certain amount of time on the site
• The act of a user meeting a specific metric
• The act of a user completing a goal

 

Explanation:

When using analytics on your website, the term ‘conversion’ refers to the act of a user completing a goal. This can include things like making a purchase, filling out a form, or signing up for a newsletter. By tracking conversions, you can get a better understanding of how effective your website is at achieving its goals.

 

 

When using analytics programmes on your website, which of these do not fall under the category of a metric?

• Browser users use to access your site
• Unique visitors to your site
• Time users spend on your site
• Number of pages viewed per visit

 

Explanation:

When using analytics programmes on your website, the browser users use to access your site does not fall under the category of a metric. Metrics are quantitative measurements that can be used to track and analyze user behavior on your site. Examples of metrics include unique visitors to your site, time users spend on your site, and number of pages viewed per visit.

 

 

What can you do to help your videos appear in search results?

• Make the content really interesting
• Give detailed descriptions of its content
• Clearly brand your videos
• Include calls to action within the videos

 

Explanation:

To help your videos appear in search results, you can give detailed descriptions of their content. This can include things like the title of the video, a description of what it’s about, and any relevant keywords. You should also include calls to action within the videos to encourage people to engage with your content.