CertificationAnswers

 

When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?

• A The consideration phase, when customers start to research potential products to buy
• B The finance stage, when customers think about their budgets
• C The action stage, the moment when customers commit and purchase your product
• D The sharing stage, when customers share images and feedback on your products

 

Explanation:

When designing content as part of your content marketing strategy, the “Think” stage represents the consideration phase, when customers start to research potential products to buy. Therefore, option A is the correct answer.

 

 

When using analytics programmes on your website, which of these do not fall under the category of a dimension?

• The device users access the site with
• The time a user spends on the site
• The browser a user uses to visit the site
• The geographical location of the user

 

Explanation:

A dimension in analytics is a descriptive attribute or characteristic of an object that can be given different values. In this case, all the options A, B, C and D are dimensions. Therefore, none of them fall outside the category of a dimension.

 

 

When it comes to web analytics, what insights can you gather using analytics tools?

• What websites users visit after leaving your website
• How you currently rank in search engines
• How people interact with your website
• How people interact with your competitors’ websites

 

Explanation:

When it comes to web analytics, you can gather insights into how people interact with your website. This can include things like how many people are visiting your site, which pages are most popular, and how long people are spending on your site. You can also track things like conversion rates and user behavior to get a better understanding of how effective your website is at achieving its goals.

 

 

Which are the first steps you should consider when constructing an online business strategy?

• A Understand the target audience
• B Change your mission statement to match the goals
• C Create goals and identify a USP
• D Define and segment your audiences

 

Explanation:

When constructing an online business strategy, creating goals and identifying a USP are the first steps you should consider. Therefore, option C is the correct answer.

 

 

What is the benefit of using digital data?

• It can help you make informed decisions and improve online performance
• Digital data is always 100% accurate
• Digital data allows you to save money on offline analytics
• Using digital data allows you to automatically reach more customers

 

Explanation:

The benefit of using digital data is that it can help you make informed decisions and improve online performance. By tracking things like website traffic, user behavior, and conversion rates, you can get a better understanding of how your website is performing and where you can make improvements. This can help you to optimize your website for better performance and ultimately drive more conversions.

 

 

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

• A Shopping bags
• B Blog content
• C YouTube
• D Social media

 

Explanation:

If you notice that when people see images of your products online, you have an increase in conversions or sales, social media could be the customer touchpoint you could use to take advantage of this insight. Therefore, option D is the correct answer.