CertificationAnswers

What’s one way to create a seamless experience for your retail customers?

 

• Make sure that items added to a cart are saved for later visits.

 

• Send e-mails to all previous visitors, offering free gifts.

 

• Provide a discount for returning visitors.

 

• Create a landing page that displays the most popular products bought each day.

 

OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration.

What’s one way Local Catalog ads would benefit OfficePlus?

 

• By extending their reach beyond print.

 

• By providing additional customer support.

 

• By adding bulk to their existing weekly mailer.

 

• By increasing their per-transaction sales.

 

Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads.

What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

 

• They appear across the GooglePlay store.

 

• They can be used with merchant or Google-hosted storefronts.

 

• They only appear to consumers within walking distance of Books by Brock.

 

• They appear as user-read book previews on Google.

 

How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?

 

• By making suggestions for image styles and context-tested image frames.

 

• By testing different combinations of text and images.

 

• By collecting customer review data following site visits.

 

• By testing different font styles and colors for specific product types.

 

Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively.

How can Smart Shopping campaigns reduce Carey’s Ads management workload?

 

• Smart Shopping campaigns use very simple standard templates.

 

• Smart Shopping campaigns can only be edited once per month.

 

• Smart Shopping campaigns provide automatic reporting by e-mail.

 

• Smart Shopping campaigns automate ad placement and bidding.

 

Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small.

In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?

 

• Only at the bottom of the search results.

 

• Only at the top of the search results.

 

• At the top and bottom of search results.

 

• Evenly spaced throughout the search results.