CertificationAnswers

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos.

Who’s Chris trying to reach with his Showcase Shopping ad?

 

• Those who’ve already used Google to search for for pianos
• Those who are ready to buy a piano
• Those who are early in their online search
• Those who’ve already bought pianos from his site

 

or

• Potential customers who’ve already searched for other, similar pianos.
• Potential customers who are ready to buy a piano.
• Potential customers who are early in their online search.
• Potential customers who’ve already bought pianos from his site.

 

Glenn’s new business is growing slowly, but he’s worried about cash flow.

How can Smart Shopping campaigns help Glenn’s business?

 

• By automatically attempting to maximize conversion value.

 

• By adjusting budgets automatically on a daily basis.

 

• By monitoring product stock levels and ordering.

 

• By linking directly with Glenn’s accounting software.

 

Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey.

If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)

 

• In text messages sent from the Google Shopping app.

 

• In the Google Shopping app.

 

• At the top of Google searches on desktop computers.

 

• On other automotive parts stores’ websites.

 

• At the top of Google searches on mobile browsers.

 

The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page.

What’s most likely to be the problem?

 

• Your website is too slow to load quickly on mobile devices.

 

• There are too many reader-pleasing images on your landing page.

 

• Your website doesn’t have a blog page to attract multiple page loads.

 

• Your navigation menu is not descriptive enough.

 

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers.

What’s one benefit that Shopping campaign ads offer Carrie?

 

• They provide minimal information, so interested customers have to visit her website for more information.

 

• They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.

 

• They provide value comparisons that feature her product alongside more expensive products.

 

• They have lower costs-per-click and increase total volume of her website traffic.

 

OfficeKing is a well-established business that’s been using print ads for their office-supply store for years.

How can Local Catalog ads help OfficeKing?

 

• Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.

 

• Local Catalog ads provide new ways for customers to receive support.

 

• Local Catalog ads encourage young, hip new customers.

 

• Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.