CertificationAnswers

Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type.

Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?

 

• Browse view, where potential customers can see everything Klothes for Kats has for sale with an infinite scroll functionality.

 

• Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.

 

• Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.

 

• Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.

 

Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads.

What’s one benefit Boards by Ben can access by using a Local Inventory ad?.

 

• The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.

 

• The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius

 

• The ability to start a customer’s journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.

 

• The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that’s hard to find in an online store.

 

Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory.

What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

 

• Her ad’s minimum required return on investment (ROI)

 

• Her cabinet’s attributes, such as price

 

• Her ad’s preferred cost-per-click limits

 

• Her schedules for when cabinets can be delivered

 

Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better!

How can Shopping ads make Joan’s Shopping ads even more profitable?

 

• With Shopping ads, she can make sure her available product discounts are always the largest.

 

• With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.

 

• With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).

 

• With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

 

Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks.

Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

 

• Images and text from manufacturer sites

 

• Account product feed and uploaded assets

 

• Website images, videos, and text descriptions

 

• Stock images, videos, and automatic text

 

What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

 

• Consumers are more likely to remain loyal to a previous or popular brand.

 

• Consumers are buying from whichever platform or brand gives the best experience.

 

• Consumers are buying less frequently from brands with high ratings.

 

• Consumers are buying less frequently outside of office hours.