CertificationAnswers

 

When considering whether to have a web presence for your business, which of the following is not a major factor?

• A Technology
• B Cost
• C Scope
• D How long you’ve been in business

 

Explanation:

When considering whether to have a web presence for your business, how long you’ve been in business is not a major factor. Therefore, option D is the correct answer.

 

 

When creating video marketing content on a budget, what is the first thing you should consider doing?

• Shooting as much as you can and culling it later
• Finding editing software
• Finding equipment to use
• Planning your content

 

Explanation:

When creating video marketing content on a budget, the first thing you should consider doing is planning your content. This can help you to make the most of your resources and ensure that your videos are effective. You should think about what message you want to convey, who your target audience is, and what kind of video will be most effective.

 

 

Fill the blank: In the world of display advertising, remarketing is a way to _________.

• A pay less per click than standard SEM ads
• B show ads to people before they visit your website
• C show ads to people after they visit your website
• D display a pop up on your website when people visit it

 

Explanation:

In the world of display advertising, remarketing is a way to show ads to people after they visit your website. This allows you to target users who have already shown an interest in your products or services, increasing the chances that they’ll make a purchase.

 

 

Which form of targeting would you use to display ads to people who have previously visited your website?

• A Search advertising
• B Reacquiring
• C Readvertising
• D Retargeting

 

Explanation:

You would use retargeting to display ads to people who have previously visited your website. This allows you to target users who have already shown an interest in your products or services, increasing the chances that they’ll make a purchase.

 

 

Retargeting allows you to…

• Target users, based on the specific actions they take on your site
• Target people, based on their likes and interests
• Appear higher within the search results
• Target people before they come to your website

 

Explanation:

Retargeting allows you to target users, based on the specific actions they take on your site. This can include things like adding items to their cart or visiting a particular page. By targeting these users with ads that are relevant to their interests, you can increase the chances that they’ll make a purchase.

 

 

When planning your display advertising, what does the word ‘placement’ mean?

• The exact location of your ad on a particular page of a website
• The size and position of your ad
• The exact location of your ad on search engine results pages
• The position of text within your ad

 

Explanation:

The word ‘placement’ refers to the exact location of your ad on a particular page of a website. This can include the size and position of your ad. By choosing the right placement for your ad, you can increase its visibility and reach more potential customers.